David Scalabrino: Founder and General Manager in Milan, 25
David Scalabrino

Founder and General Manager
Milan | IT
Skills
No information
Interests
No information
Industries
Run
Work experience
Skala Srl
Founder and General Manager | 09/2010 - Current
Skala is a company which objective are to discover, promote and distribute high potential new platform,
products, services (SaaS), company of the digital world and introduce them on the Italian market adding a new and
wealthy market to the platform business, bringing added value and new technology to established Italian clients.
360° consultancy on all aspects about retail operations, investments, next gen e-commerce, omnichannel in particular Retail 4.0 strategies. Platforms selection, integration, and consultancy to undertake the Omnicommerce leap.
On top: I run Digital Governance projects with main focus on Privacy & Security projects and initiatives (GDPR Compliance & 27001 Certification)
Omniture Ltd
Country Manager Italy | 04/2008 - 02/2009
Responsible of the start up and development in the Italian market of Omniture, worldwide leader on analytics, statistics and marketing online (Forrester, Gartner, IDC, Juppiter Research).
In charge of the company sales and marketing for products and services.
Responsible for development and management of the direct and indirect commercial network
Responsible economics and financial
Development for Omniture all relationship and politics related to the industry within the Italian market.
65 meetings in 40 days, 9 projects to be defined, four people in the team from scratch. (Omniture was sold on 2009 for $ 1.8B to Adobe)
DADA Group
Business Development Manager | 01/2005 - 03/2008
Responsible for the partnership and deals with online publishers and mobile carriers in Italy
Responsible for the sale on the Italian market of the services/products of communication and advertising online and mobile, new media, SEM of the DADA Group.
I start the all activities to bring the products and serivces of H3G, Vodafone mobile advertising on the italian market
and many online publishers. I've initiated Gruppo DADA to industries like: Automotive (regular investment on the network for Gruppo Fiat, Renault, Peugeot, Nissan, Honda, Autogerma:Volkswagen, Skoda, Audi, Seat),
Telecommunication (my active clients on the online advertising: Telecom Italia, Wind, Tele 2, Vodafone),
Transportation (visibility deals closed with KLM, Lufthansa, low cost airlines, Alitalia), Entertainment (created
business with Warner Bros, Sony Pictures, Eagle: those companies promote with me almost all their movies), Finance
(Gruppo Unicredit, Deutsche Bank, Ing Direct), Mobile manufacturers (Nokia, Motorola, RIM, Sony Ericsson, etc..).
Closing deals with Mastercard, Puma, Nike, Agip, Renault, Coca Cola, Budweiser, Beck's, Levi's, Mercedes, Dodge
incrising sales for the 60% on 2 quarter 2006.
Sales increased minimum of 25% each quarter; new active customers in company portfolio increased in a number of 6
each month.
Wind Telecommunication
Business Development Manager | 05/2001 - 12/2004
Responsible for the development and positioning on the Italian market of the Indirect sales network for the Advertising
On Line of "Libero.it", one of the major Italian portal, owned by Gruppo Wind.
Responsible for the development and the diffusion of the advertising on line sales through the creation of partnerships with advertising firm at cross-regional level.
Responsible for managing partnerships with foreign clients, worldwide leaders in the e-commerce sector, and for
managing sales and commercial deals with major Italian Media Buyer for the online advertising sales on Libero.it.
Creation of the first sales network for the advertising online in Italy, fourteen partnerships closed in Italy in seven
months, achievement of 160% of assigned objectives along the first year, 40% of total division revenue (Direct network, Media Buyer). Close for the first time in Italy a partnership with a major player of the international e-
commerce market (Meetic), deal forerunner of the dating online sector on the Italian market.
Contacts and relationship with worldwide major player of e-commerce market (Match.com, Hotels.com, etc.).
Conceive and participation in creating the pan-european network AD Europe (Libero.it, Wanadoo network, Web.de).
Achievement of 210% of assigned objectives
Publisher EuroEd
Assistant CEO | 06/2002 - 12/2002
Role: Marketing Consultancy Responsible for the development of marketing plan for launching "Capolavori"
(Masterpieces), new magazine on Italian Arts and History
I authorize the processing of my personal data present in the CV pursuant to art. 13 of Legislative Decree 30 June 2003, n. 196 "Code regarding the protection of personal data" and art. 13 of the GDPR Regulation
PIM-Area Nord
Advertising Product Manager | 09/1998 - 05/2001
Responsible for the joint venture between PIM-Area Nord and Clickit (Independent Agency for the Advertising on the Internet).
The Boston Group
Stage in Trading | 01/1997 - 06/1998
Boutique Valentino
analysis, stocks and corporate bonds sales | 03/1995 - 12/1997