David Smoler: Owner and Operator in Dana Point, CA

Owner & Operator Professional Specialties: Corporate Development, Brand Marketing, Customer Service, Corporate Strategy - Driven, enthusiastic individual with background in marketing, sales, management, advertising and public relations. Experience in the commodity market, footwear apparel and entertainment industries. Developed networking skills with creative and analytical mindset.

Marketing liaison between national sales representatives and company. Worked with sales and management in the marketing strategies, tradeshows and PR support for the company.

Supported marketing and public relations teams for company’s five brands with global/domestic media opportunities, events, athletes and product launches. • Achieved overall corporate vision and goals, including positive and influential media placements, external and internal corporate communications and execution of special events and national/regional media tours. • Coordinated with Sales division to promote new apparel and footwear lines of the company. • Established and maintained effective working relationships with industry influencers, vendors, community liaisons, charities and a variety of media, including local and national print, radio and television. • Helped in the design, development and production of trade shows and retail events for all company’s five brands. • Handled relations of Sales reps and buyers at tradeshow events and media tours. • Coordinated event logistics, travel coordination, budget tracking, media and athlete relations for events including: etnies 20 Year Anniversary in NY, OC and Paris, Journey’s BBQ Tour, Emerica’s Wild in the Streets and Wild Ride, Altamont’s Brand Launch and the US Open of Surf. • Managed all online, print and broadcast editorial coverage and provided accurate and timely reports displaying public relations efforts and initiatives. • Supported marketing/PR managers and athletes during special events, media interviews, press conferences, and photo shoots to ensure company initiatives were accurately represented. • Worked with public relations team in global efforts for CEO’s initiatives

• Developed and coordinated the public relations online, print and broadcast editorial coverage and provided accurate and timely reports displaying public relations efforts and initiatives. • Coordinated with the marketing, sales and design departments for product sample requests to key media outlets and influencers for product placements and editorial coverage.