Golf

Creative Agencies

Lifestyle

Music

Outdoor

Skate

Snow

Surf

Health & Fitness

Surfing / biking / outdoors / hiking / music / sound / guitar / moto / classic restoration / automotive

Essayist / Contributor

Other

Content. SEO. Creative. Copy. Essays. Missive Provocateur. 

• Carried out development of new brand positioning and advertising while winning numerous global/national accounts in a broad spectrum of categories, ranging from health/wellness, to action sports, to elite sports, to sporting equipment and cannabis 

Career Highlights:
o Consistently delivered positive ROI across brand metrics (+30%)


Freelance Senior Copywriter

-Thoughtfully implement sitewide SEO strategies and critical analysis tactics for key internal care lines (heart care, oncology, orthopedics, robotic surgery) to further ensure Scripps Health remains the region’s most trusted healthcare leader

-Use creative acumen to foster more cross-departmental good will, collaboration and execution as part of Scripps’ current transformational journey program

-Go-to company resource for UX design theory and senior creative copy direction for new digital products and services (ex. online virtual care), brand revitalization efforts (ex. Home page, About Us page, Doctor Finder redesigns) and the Scripps Foundation 2030 donor campaign

Sr. Web Content Specialist

• Actively publishing creative non-fiction (TSJ) and reportage (SURFER) for the pre-eminent publications in surfing, while growing an audience base for my writing 

• Materially impacted sales/marketing materials (content, brand, storytelling) across seven legacy audio brands (Denon, Marantz, Polk Audio, Definitive Technology, HEOS, Classé, Boston Acoustics) that resulted in more revenue growth, hyper-focused creative direction and overall brand awareness

• Exemplified expertise in repositioning and rebranding Denon and Marantz globally post- acquisition to innovate and efficiently represent brand products while creating strategic content direction 

• Directed teams in all regions for all content initiatives which included content creation, social and digital campaigns, product launches, events and conventions

• Collaborated with internal business divisions, agency partners and vendors in generating premium quality but low-cost marketing and communications materials and initiatives

Career Highlights:

o Spearheaded the development and implementation of content marketing/copywriting/creative strategies and initiatives which maximized growth and led to increased sales and brand awareness over 4 years


Associate Director of Content

• Drove all commercial creative for “Stick to What Your Good At” brand campaign for FLY Racing—the No. 1 sponsor in Motocross—which aired nationally to wide acclaim from consumers and industry personnel

• Implemented revitalized voice/tone brand guidelines for all digital/print deliverables

• Directed video creative for a technologically advanced new product in the helmet category that led to 30% increased sales over competitors and elevated consumer awareness about brain health 


• Directed all copy, PR and messaging initiatives / deliverables for new brand positioning and product launches for a global leader in the 3D printing space

Copy Director

• Strategically conceptualized and produced content programs within the health and wellness space, while working proactively to fulfill business, account and cross-team goals 

Content Producer

Find out detailed information about David Zimmerle, Essayist / Contributor in Fallbrook, CA

David Zimmerle: Essayist / Contributor in Fallbrook, CA

David Zimmerle