Davide Mattucci: Brand Marketing and DTC leader. Former adidas, Under Armour, Brixton, prAna. Consumer champion turning insights into brand transformation. in Carlsbad, California

Responsible for delivering prAna’s global strategy for DTC, creating a world-class retail and digital shopping experience for the prAna consumer. Ownership of the business results within Ecommerce, retail, and catalog. Oversight of the physical Retail presence and growth, overall DTC Operations including eCommerce, Retail, Catalog, Customer Service, DTC Merchandising and DTC Sales Planning and Analytics.

Leader of shaping how the consumer experiences the brand across all communication touch-points. Responsible for directing, developing, and improving the consumers perception of Brixton. Drive revenue growth across all channels, with an emphasis on DTC. Design and execute brand strategies and digital marketing initiatives to drive consumer awareness. Collaborate with product and sales departments to deliver high value initiatives, using customer and competitive market research, identifying trends, and recommending new approaches.

Lead product creation, strategy, direction, and profitability of the apparel and accessories businesses for adidas Golf. Develop holistic product strategy in conjunction with EVP Apparel and Footwear, ensuring consistently innovative global direction for adidas Golf products. Strategic planning and strong execution of product strategies with cross functional leadership team, including Design, Development, Commercial Strategy, Sales, and Brand Marketing.

Category Management leadership to concept, launch and grow new products within the global footwear product division. Manage the strategic business planning process seasonally to include: guidance to regional product teams, collection and analysis of market research data, competitive set analysis, global forecast consolidation for informed decision making. Responsible for introducing innovative, profitable, and impactful new products to market on-time by working cross-functionally with design, development and sales.

Craft refined inline stories with Brand Marketing in the development of consumer-facing campaigns. Ownership of the overall aesthetic, including photographic and artistic direction, development of Footwear brand marks, marketing collateral, and experience design at shows, in product studios, etc. Partner with UA Creative Leadership on development of graphic, color, and design points of view each season. Serve as the departmental beacon on trend, retail, and consumer expertise delivered through vision boards, trend reports, and presentations, regularly communicating the changing facets of the performance apparel/footwear industry Serve as the design leader on packs/collections, artist collaborations, limited editions, and player exclusives, taking a 360 degree approach from initial sketching, to packaging, to partnering with PR on the consumer facing strategy

Management of Footwear Graphics and Photography Design and application of product graphics for all categories of business including On-Field, Running, Training, and Women's Editorial Art Direction for marketing material including catalogs, ads, PR pieces, and more Design of all presentations and media for Executive Leadership