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Brand Marketing Consultant

Specialist & Consultant

A skilled marketing manager with 9 years in the consumer goods industry leading largely focused on retail and digital content. 

Areas of Expertise include:
Brand / Content Marketing 
Business Development
Paid / Social Media Strategy
Relationship Management
Leadership
B2C / B2B
Project Management
Product Marketing	
Digital Marketing Strategy

Defined and aligned with key stakeholder the seasonal retail marketing calendar, incorporating all relevant
aspects of product, retail and brand activity.
Executed seasonal ‘Account Marketing Calendar’ to ensure that the client has all the affective marketing tools
need at point of purchase by category, in all key doors against the agreed KPI’s.
Deliver and execute the activation strategy and roadmap seasonally.
In each facet and through all channels help develop and execute consumer activation activity against targeted
categories / concepts across all channels and platforms.
Secure the highest share of space, within key destination doors and locations.
Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals
are met
Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via
sell out.
Manage the seasonal activation calendar process from virtual download to in-store implementation including
all account interaction meetings ensuring smooth process.
Always staying ahead of new product technology, customer and consumer needs from the US market and all
channels.
Responsible and accountable for the execution and implementation process for tool kits needed from briefing
customer requirements to in-store deployment (excluding creation)
Collaborate with Global Brand teams (most importantly global creation team and BUs) to secure a best
practice level of implementation of global strategy.
Conduct relevant reporting activities to measure the efficiency and commercial success
Manage budgets and costs within agreed measures
Understand the US consumer retail environment including distribution points, share of buy, competitor
concepts and support tools

Marketing Account Manager

Associate Marketing Manager

Market Operations Specialiist

Product Development Specialist

Membership and Marketing Manager

Management Assistant

Creative Specialist

Product Design Intern

Find out detailed information about Davin Thomas-Dallas, Brand Marketing Consultant in Portland, OR

Davin Thomas-Dallas: Brand Marketing Consultant in Portland, OR