Davin Thomas-Dallas: Brand Marketing Consultant in Portland, OR

Defined and aligned with key stakeholder the seasonal retail marketing calendar, incorporating all relevant aspects of product, retail and brand activity. Executed seasonal ‘Account Marketing Calendar’ to ensure that the client has all the affective marketing tools need at point of purchase by category, in all key doors against the agreed KPI’s. Deliver and execute the activation strategy and roadmap seasonally. In each facet and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms. Secure the highest share of space, within key destination doors and locations. Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out. Manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings ensuring smooth process. Always staying ahead of new product technology, customer and consumer needs from the US market and all channels. Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in-store deployment (excluding creation) Collaborate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy. Conduct relevant reporting activities to measure the efficiency and commercial success Manage budgets and costs within agreed measures Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools