Bike

Golf

Fashion

Fishing

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

After numerous years of playing organized team sports competitively

I have found most of my spare time being dedicated to getting better at golf and jumping around on my snowboard. i love documentary shows

Reading and attending live sporting events. as most others i have a passion for travel

Having visited 43 states and 5 countries internationally.

*Professional Goals:
To obtain a position in Sports Sales/Marketing that equally aligns my qualifications and experience with the companies needs and desires. (ie. inside/outside sales rep, marketing manager, sports marketing, event marketing manager etc.)

Summary:
I'm very passionate about all things sports. Whether it be the actual sporting event, equipment, apparel, products used, marketing of the athletes or sales of the tickets, I love sports. I plan on being involved in sports in any facet during my career. 

I graduated from the University of Utah with a Bachelor's degree in Spanish. I believe being bilingual increases my marketability heavily. I've been provided the opportunity to give tech presentations about Oakley eyewear in Spanish in Miami and Mexico City, ever increasing my vocabulary, fluency and confidence. 

I have a decade of extensive experience in the hospitality/customer service industry. I worked in multiple restaurant and hotel positions through high school and college, including: Management, Bartending, Valet, Serving, Kitchen and Bussing. The experience and understanding obtained in these positions have proven invaluable in my current position.

*National Account Support:

100+ National Accounts in UT & CO

•Sales Associate Training- in-store training clinics and product seminars involving deep technology presentations using technical equipment to enhance overall product knowledge
•Visual Merchandising-maintaining Oakley eyewear in case, focusing on positioning of new releases, special products and showcasing eyewear portfolio
•Marketing Campaign and point-of-purchase material maintenance
•Inventory Management 
•Creating and maintaining strong in-store brand presence through established relationships

*National Event Support: (PGA Tour, Nascar, Motocross etc.)

•Execute U.S. Marketing event activations
•Responsible for event infrastructure assembly and disassembly, which includes: Rolling O Lab event vehicle set-up/breakdown, 15x15 & 30x30 ft. dome tents, banners, mannequins, cases etc.
•Educate event attendees on relevant Oakley products, eyewear, brand and culture of Oakley
•Product Promotion
•Sales Assistance
•Brand Awareness 
•Provide post event blog posts on oakleyfmr.wordpress.com

*Local & Regional Rep support:

•Help plan and execute local and regional event activations 
•Assist in sales training and clinics
•Assist with local brand awareness and presence

Field Marketing Representative

-Execute U.S. marketing events, initiatives, and activations (professional sporting events, retail, demos and trade shows)
-Deliver consumer relatable technological presentations of Oakley High Definition Optics as stated by ANSI Z87.1
-Deliver articulate brand message of other Oakley products including: Rx, tech outerwear, golf apparel/footwear and wearable electronics according to current marketing campaign initiative
-Responsible for $1M event vehicle maintenance, up-keep and appearance
-Accountable for event vehicle placement, branding visibility and infrastructure assembly/disassembly
-Responsible for the maintenance, calibration and preparation of all technical testing equipment
-Engage and educate event attendees on Oakley brand and culture
-Personally invested sales assistance, enthusiastic product promotion, reputable brand awareness

O Lab Factory Pilot

Find out detailed information about Dax Hardy,  in Salt Lake City, UT

Dax Hardy:  in Salt Lake City, UT