Dayna Monalto: Brand coordinator - Greater NY area in New York, NY

• Oversee $6M territory, working with Macys, Lord & Taylor and Bloomingdales • All 22 accounts have exceeded seasonal plan by 18% - 40% • Implemented and maintain all visual merchandising standards. Created unique visuals • Assist wholesale team with seasonal market presentations • Identified top performing merchandise for reorders to drive business and analyze voids and opportunities based on sales trends. Implemented a strategy for identifying how many lines fit the sales floor to maximize the depth of the buys. • Drove and maximized sales goals through effective training and application of Vince Camuto selling strategies and customer service techniques with sales team. • Communicated daily with corporate contacts using recaps over viewing daily business, retail math, strategies, and successes.

• Styled shoots for E-Commerce; Consulted with owners of clothing boutiques to promote sales through the styling of window displays and product placement • Personal stylist for various clients; created wardrobes; re-worked closets; provided advice on season to season transitions

• Implemented and maintain all visual merchandising standards as directed by the visual merchandising guidelines. Created a unique visual guideline for Collections within each department. Keep deliver weekly floor moves, etc • Working closely with Visual Manager and sales team to increase and achieve sale goals • Coordinating store displays in line with brand guidelines and strategy; deliver weekly floor moves; window display and mannequin styling

Showroom Sales - Women’s sportswear and men’s casual wear • Opened the showroom’s largest account with Equinox gym; placed product in 10+ Equinox stores in NY and CA • Generated 20+ new doors per season; exceeded seasonal showroom sales • Promoted and sold product at ENK shows; responsible for visual display of merchandise in showroom

Manhattan territory