Dayna Ravenel: Visual Merchandiser in Alexandria, VA

Dayna Ravenel

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Visual Merchandiser
Alexandria | United States
Skills

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Interests

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Industries
Fashion
Work experience
Image TARGET

TARGET

Visual Merchandiser | 07/2019 - Current

• Responsible for outfitting, accessorizing, displaying multiples, newness and trends • Leverage daily interactions and huddles to teach Style Consultants about visual priorities and creating outfits to support building the basket for each guest • Solve merchandising issues and adjust sets to create and maintain inspiring presentations • Teach and influence accessorizing guiding principles • Partner with team leads on solving new merchandising opportunities as product arrives and is stocked by the style team • Assess store visual standards to elevate visual presentations • Plan and organize new floorpad sets to achieve optimal sales and visual results MARKET CONNECT GROUP NORTHERN VIRGINIA
Image Ralph Lauren and Men's Warehouse

Ralph Lauren and Men's Warehouse

Brand Ambassador | 08/2018 - 02/2019

• Maintained a strong visual presence • Increased brand awareness using creative selling techniques • Prepared and submit weekly productivity reports • Importing data from various external sources and consolidate for review and addition to the database • Provided feedback on products, displays and marketing positioning • Trained store associates on products and promotional programs • Provided visual and merchandising initiatives • Assisted customers with both in-store and on-line purchases • Delivered detailed reports on products, customer feedback and brand positioning within the market
Image Dallas Cowboys Merchandising, LTD.

Dallas Cowboys Merchandising, LTD.

Assistant Buyer | 05/2016 - 06/2018

Achieved 2016 best sales record- 25% up in Sales for Hardline Products. • Managed 16 lines under Hardline Category. • Created purchase orders quickly and with a high degree of accuracy resulting in consistent stock replenishment and reducing stock-outs. • Worked with vendor to obtain desired product assortment; negotiated cost to maximize profit margin. • Identified and reacted to trends; evaluated performance of each event to drive sales and look increase margin plan.
Image Dallas Cowboys Merchandising, LTD.

Dallas Cowboys Merchandising, LTD.

Merchandise coordinator | 06/2015 - 05/2016

Assisted buyers with POs, stock selection, products presentation, sales dealings, sales promotions and storeroom safety. • Supported key Merchants with accurate, suitable and actionable reporting by accessing different systems, reports, and databases. • Updated, maintained and ensured correctness and consistency in the item master, including product set up; design, revise and uphold key merchandising and merchandising finance reports and gave ad hoc reporting.
Image RIGBY AND PELLER

RIGBY AND PELLER

Operation Specialist | 08/2014 - 06/2015

• Complied data pertaining to the effectiveness and efficiency of the organizations internal process. • Prepared reports for sales professionals and management review. • Coordinated, monitored and managed all incoming sales leads to assure effectual and precise summary of business. • Maintained organization of all incoming and outgoing merchandise. • Assisted and effectively communicated sales fulfillment processes to recommend as how to • enhance larger and more considerable operations. • Decreased inventory discrepancy by 20%
Image ZARA

ZARA

sales Associate | 01/2013 - 08/2014

• Selling, restocking, and merchandising • Operated a cash register; handling financial transaction and balancing drawers • Maintained the visual presence of the sales floor and improved customer engagement with merchandise • Greeted and assisted customers with all inquiries
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