Dean Van Eimeren Design

Creative & Design

Principal
Freelance Graphic Design and Branding
• Improved design of fund-raising materials for the Japanese American National Museum, in DTLA
• Contributed pro-bono design work to Science Delivered, a non-profit STEM-oriented educational
organization through Taproot.com
• Redesigned logo and branding guidelines for Freebirdrides.com, a start-up ride-hailing app
• Generated pitch presentations including event concepts, activations and image composites for AMCI
• Designed conference promotional pieces for L'Ecole du vin de Bordeaux
• Streamlined POS materials for FreeVision's Vilta digital camera gimbal while reducing costs

Ad Agency / Digital Communications Firm
• Awarded "Digital Agency of Record" for Suzuki Automobiles U.S.A.
• Optimized Suzuki's digital banner advertising efforts and reduced costs
• Designed and produced MY-2013 Suzuki showroom brochures with less than half of 2012 budget
• Refined brand messaging for The Association of Volleyball Professionals (AVP) from "Party on the beach" to "Gender-equal professional-level athletes"
• Grew the AVP brand by helping to expand into developmental youth leagues (AVP First and AVP Next)
• Increased AVP's Social Media presence with regular posts of conceptual image composites
• Developed digital banner campaign for AVP sponsor Wilson Volleyball per existing brand guidelines
• Produced Father's Day promotion POS materials for Ole Smoky Moonshine
• Improved the design and performance of Ole Smoky Moonshine's website
• Generated Ole Smoky Moonshine print ads for the Canadian market

Partner / Creative Director

Integrated Marketing and Design / Branding Firm
• Developed major packaging program for Yamaha Motorcycles Parts & Accessories, fitting over 1600 SKUs into under 200 package formats
• Website redesigns large and small, from Public Storage to Redondo Van & Storage
• Designed and produced early iOS game app, later repurposed as a marketing promotional piece

(Seasonal contract)
Ad Agency (American Honda Motor Company, Agency of Record)
• Designed and art directed Honda automobile showroom brochures under seasonal contract (2 seasons)

Art Director

(Agency dropped VP Titles in company-wide title simplification)
• Added micro-sites and digital banner ads to website management duties for Toyota
• Toyota products grew from 12 to 18 vehicles during my tenure - direct reports grew from 8 to 30
(ACDs, Art Directors, Writers and Digital Producers)
• As member of the Executive Committee, orchestrated a redesign of office interiors (all 4 floors)

Creative Director

Promoted to Group CD
• Directed "below-the-line" creative team on all Toyota brochures, direct marketing and POS materials
• Contributed to agency new business pitches
• Started Internship program with CSULB Design program and hired / mentored many after graduation
• Introduced digital CD ROMs and then Toyota.com to Toyota's marketing mix
• Joined Executive Committee

VP Group Creative Director

Promoted early
• Designed, art directed and produced 1993 Supra Turbo launch brochure (all new)
• Led team on the balance of showroom brochure work and POS materials

VP Associate Creative Director

Headed collateral creative team under the Group CD
• Designed and art directed launch showroom brochures for Toyota Motor Sales USA
(all-new photography, copy and illustrations)
• Led team of 5 art directors and 3 copy writers working on the balance of TMS showroom brochures
(12 models total)

Executive Art Director

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Dean Van Eimeren: Dean Van Eimeren Design in Long Beach, CA

Dean Van Eimeren