Dean Van Eimeren Design

Creative & Design

Principal
Freelance Graphic Design and Branding
• Improved design of fund-raising materials for the Japanese American National Museum, in DTLA
• Contributed pro-bono design work to Science Delivered, a non-profit STEM-oriented educational
organization through Taproot.com
• Redesigned logo and branding guidelines for Freebirdrides.com, a start-up ride-hailing app
• Generated pitch presentations including event concepts, activations and image composites for AMCI
• Designed conference promotional pieces for L'Ecole du vin de Bordeaux
• Streamlined POS materials for FreeVision's Vilta digital camera gimbal while reducing costs

Ad Agency / Digital Communications Firm
• Awarded "Digital Agency of Record" for Suzuki Automobiles U.S.A.
• Optimized Suzuki's digital banner advertising efforts and reduced costs
• Designed and produced MY-2013 Suzuki showroom brochures with less than half of 2012 budget
• Refined brand messaging for The Association of Volleyball Professionals (AVP) from "Party on the beach" to "Gender-equal professional-level athletes"
• Grew the AVP brand by helping to expand into developmental youth leagues (AVP First and AVP Next)
• Increased AVP's Social Media presence with regular posts of conceptual image composites
• Developed digital banner campaign for AVP sponsor Wilson Volleyball per existing brand guidelines
• Produced Father's Day promotion POS materials for Ole Smoky Moonshine
• Improved the design and performance of Ole Smoky Moonshine's website
• Generated Ole Smoky Moonshine print ads for the Canadian market

Partner / Creative Director

Integrated Marketing and Design / Branding Firm
• Developed major packaging program for Yamaha Motorcycles Parts & Accessories, fitting over 1600 SKUs into under 200 package formats
• Website redesigns large and small, from Public Storage to Redondo Van & Storage
• Designed and produced early iOS game app, later repurposed as a marketing promotional piece

(Seasonal contract)
Ad Agency (American Honda Motor Company, Agency of Record)
• Designed and art directed Honda automobile showroom brochures under seasonal contract (2 seasons)

Art Director

(Agency dropped VP Titles in company-wide title simplification)
• Added micro-sites and digital banner ads to website management duties for Toyota
• Toyota products grew from 12 to 18 vehicles during my tenure - direct reports grew from 8 to 30
(ACDs, Art Directors, Writers and Digital Producers)
• As member of the Executive Committee, orchestrated a redesign of office interiors (all 4 floors)

Creative Director

Promoted to Group CD
• Directed "below-the-line" creative team on all Toyota brochures, direct marketing and POS materials
• Contributed to agency new business pitches
• Started Internship program with CSULB Design program and hired / mentored many after graduation
• Introduced digital CD ROMs and then Toyota.com to Toyota's marketing mix
• Joined Executive Committee

VP Group Creative Director

Promoted early
• Designed, art directed and produced 1993 Supra Turbo launch brochure (all new)
• Led team on the balance of showroom brochure work and POS materials

VP Associate Creative Director

Headed collateral creative team under the Group CD
• Designed and art directed launch showroom brochures for Toyota Motor Sales USA
(all-new photography, copy and illustrations)
• Led team of 5 art directors and 3 copy writers working on the balance of TMS showroom brochures
(12 models total)

Executive Art Director

Find out detailed information about Dean Van Eimeren, Dean Van Eimeren Design in Long Beach, CA

Dean Van Eimeren: Dean Van Eimeren Design in Long Beach, CA

Dean Van Eimeren

California State University Long Beach

Kent State University