Deborah Bridson: Freelance Graphic and Apparel Designer in Los Angeles, CA

Clients include Daydreamer LA, Sony Music Management, Igloo, Hula Hoops Maui, Stylehouse Hawaii, C-Preme, XIA Active Apparel, and Dagawa Trading Co. among others. Design graphics and prints for apparel and hard goods. Create brand logos and identity.

Oversee design operations for yoga product business including creative direction, product design, and new product research and development. Track production and ensure delivery time lines are met which included trips to China. Concept and direct lifestyle photo shoots. Design website, generate all content including copy writing, and maintain updates. Create marketing collateral for trade shows and events. Generate social media posts to achieve a strong visible online presence and increase sales.

Concept and art direct lifestyle photo shoots. Research trend forecasts, create mood boards, and help plan design direction. Manage new hires. Track and coordinate product photography. Design products for kids; including helmets, bicycles, scooters, skateboards, and swim accessories. Approve samples for production. Create packaging and hang cards. Design banners and collateral for website and social media. Layout press releases. Create marketing collateral for trade shows. Manage content on FTP for accounts and rep groups.

Design tee shirt and fleece graphics, using licensed art, for newborn to tween categories. Research trends and plan design forecasts. Layout presentation books for accounts including Old Navy, Macy’s, and Forever 21. File artwork submission forms for design approval. Approve samples for production.

Design trend specific tee graphics, accessories, and sportswear for top retail accounts in a quick turnaround period. Accounts included Bloomingdales, Nordstrom, Macy’s, PacSun, Delia’s, and Urban Outfitters. Maintain fluid discourse with buyers and sales reps. Quarterly trips to NY showroom to conduct design presentations. Research trips to keep up with current trends. Generate tech packages calling out all specs, techniques, and placement. Approve samples for production.

Design and illustrate graphics for tee shirts, apparel, and accessories for the men’s, women’s, and kid’s lines. Create and tile prints for apparel and accessories. Size graphics and prints for production with specs such as treatments, placement, and colors. Design window displays for PF stores and accounts. Create marketing signage for light boxes and point of purchase displays. Layout press releases and seasonal line sheets. Digital retouching of photographs for catalogs.