Lifestyle

Outdoor

Responsibilities
As a Team Leader and Manager
• Set the strategic approach and creative vision, partnering with clients and colleagues to  
  translate business objectives into innovative design and copy solutions
• Built, managed, reviewed and nurtured all design resources - staff, vendors, freelancers
• Handled budgets and project management 

As a Creative Lead
• Hands on art direction and design, oversee production, press checks
• Inspire creative staff to perform at peak, growing their talents and advancing their contributions 
  to the business and brands
• Worked with Marketing team to meet creative/project guidelines

As a Account Lead and Presenter
• Great presentation skills and print specialist
• Excellent written and verbal communication 
• Good client management 
• Able to finesse clients/staff and provide solutions

Clients:
Starbucks and Ethos Water, Turlock, CA - Product pitch and packaging for Lucerne/ Safeway
Foster Farms, Modesto, CA - Lunchmeat packaging for Costco
Harvestland Chicken - Integrated marketing and event, Kings Sooper Grocery chain in Denver
United Way, Los Angeles, CA - Ads, collateral and logos, creating pathways out of poverty
Oakley, Foothill Ranch, CA - Gretchen Bleiler (eyewear)
Keller Williams Realty, Pamela Rich, Los Angeles realtor - Identity program/ logo
Whole Foods Market, Sherman Oaks and Tustin, CA - Newspaper campaigns for store opening
The Mix Room, Burbank, CA - Recording studio identity

Creative Director

Responsibilities
• As a creative team leader, I was responsible for developing and marketing PGA golfer
  Ernie Els and his company 18Global, a web based social networking site for country clubs,
  tournaments and merchandise for golfers
• Led, directed, planned and executed projects with the creative staff by developing concepts 
  that interpreted the clients’ goals
• Produced: Catalogs, brochures, packaging, hangtags, country club Pro Shop collateral,
  kiosks and tradeshow materials
• Art direction, location and lifestyle photo shoots of golfers, as well as video

Associate Creative Director

Responsibilities
• Maintained and pitched new dot-com clients throughout the Silicon Valley
• Group leader and led the creative staff of 16
• Built client relationships
• Balanced strategic development with client business objectives, problem solving
• Developed and communicated creative concepts for software packaging,  
   product positioning which directly contributed to project design and cross platform applications
• Designed in-store displays, endcaps, danglers, footprints and more
• Directed photographers, illustrators, production artists and other creative 
  vendors to achieve results in a cost effective manner for print and retail positioning
• Managed budgets, events, community relations, regional and national advertising

Responsibilities
• Concept development…ads, catalogs, brochures, signs, displays, posters, etc.
• Worked with CD, copywriters, production dept., account executives and clients

Art Director

Find out detailed information about Debra Senopole,  in Santa Monica, CA

Debra Senopole: in Santa Monica, CA

Debra Senopole

UNiversity of Michigan