Debra Senopole: in Santa Monica, CA

Responsibilities As a Team Leader and Manager • Set the strategic approach and creative vision, partnering with clients and colleagues to translate business objectives into innovative design and copy solutions • Built, managed, reviewed and nurtured all design resources - staff, vendors, freelancers • Handled budgets and project management As a Creative Lead • Hands on art direction and design, oversee production, press checks • Inspire creative staff to perform at peak, growing their talents and advancing their contributions to the business and brands • Worked with Marketing team to meet creative/project guidelines As a Account Lead and Presenter • Great presentation skills and print specialist • Excellent written and verbal communication • Good client management • Able to finesse clients/staff and provide solutions Clients: Starbucks and Ethos Water, Turlock, CA - Product pitch and packaging for Lucerne/ Safeway Foster Farms, Modesto, CA - Lunchmeat packaging for Costco Harvestland Chicken - Integrated marketing and event, Kings Sooper Grocery chain in Denver United Way, Los Angeles, CA - Ads, collateral and logos, creating pathways out of poverty Oakley, Foothill Ranch, CA - Gretchen Bleiler (eyewear) Keller Williams Realty, Pamela Rich, Los Angeles realtor - Identity program/ logo Whole Foods Market, Sherman Oaks and Tustin, CA - Newspaper campaigns for store opening The Mix Room, Burbank, CA - Recording studio identity

Responsibilities • As a creative team leader, I was responsible for developing and marketing PGA golfer Ernie Els and his company 18Global, a web based social networking site for country clubs, tournaments and merchandise for golfers • Led, directed, planned and executed projects with the creative staff by developing concepts that interpreted the clients’ goals • Produced: Catalogs, brochures, packaging, hangtags, country club Pro Shop collateral, kiosks and tradeshow materials • Art direction, location and lifestyle photo shoots of golfers, as well as video

Responsibilities • Maintained and pitched new dot-com clients throughout the Silicon Valley • Group leader and led the creative staff of 16 • Built client relationships • Balanced strategic development with client business objectives, problem solving • Developed and communicated creative concepts for software packaging, product positioning which directly contributed to project design and cross platform applications • Designed in-store displays, endcaps, danglers, footprints and more • Directed photographers, illustrators, production artists and other creative vendors to achieve results in a cost effective manner for print and retail positioning • Managed budgets, events, community relations, regional and national advertising

Responsibilities • Concept development…ads, catalogs, brochures, signs, displays, posters, etc. • Worked with CD, copywriters, production dept., account executives and clients