Deena Thiel: Ecommerce Director in Los Angeles, CA
Work experience
Schreiner Goods
eCommerce Director | 04/2023 - Current
- Implement and update Google Ads campaigns leading to a 100% increase in revenue in 6 weeks
- Manage Shopify website, update product pages, and add new inventory for luxury brands; Ulla
Johnson, Jacquie Aiche, Vince, Trudon, and more
- Pitch art direction photoshoot for eCommerce, redesign website with updated theme
- Lead cross functional teams to ensure consistent branding and increase ROI across digital media
channels
- Stay abreast of industry trends and make recommendations to senior leadership for improvement
and innovation
- Present monthly eCommerce reports to build data driven decisions
MVC Agency
Social Media Manager | 08/2021 - 03/2022
- Strategized social media marketing content, campaigns, and collaborations
- Managed brands accounts for DDC, Minotti, Materi, Custom Comfort Mattress for Facebook, Instagram, and Pinterest reaching an audience of 40,000+
L-Nutra
Social Media Manager/Content Creator | 09/2020 - 08/2021
- Scheduled organic and ad content for social media audience of 110,000 across Instagram, Facebook, TikTok, and YouTube
- Managed macro and micro lifestyle influencer campaigns and relations
- Created photography and videography content for all platforms
Cier
Creative Director/Ecommerce Business Owner | 01/2016 - 12/2020
- Manage Shopify website; online product merchandise, write copy, and oversee photoshoots
- Implement paid marketing campaigns across Google Ads, social media channels, and influencer marketing
- Build brand voice and style guidelines to create consistency in tone and visual communication
- Oversee and implement sustainability practices in product and package design
Deena Danielle Photography, LLC
Photographer | 07/2015 - 10/2017
- Art directed and photographed for Elite Model Management and Ford Models
- Published in British Vogue, Pump, and Salysé Magazine
- Retouched fashion and beauty photography and videography in Adobe Suite
- Assistant produced "North Wind's Gift" directed by Michael Almereyda, starring Leighton Meester
Social Media Accounts Currently Managing
@deenadanielle
@shopsiku
Social Media Accounts Managed in the Past
@hairbyadir
@localaway
@losangelesinfluencers
@socialsetstudio
@crmcaesthetics
@resorts
@minottibyddc
@ddcgroup.us
@prolonfmd
@thefastbar