Denise Dingle: Director of Retail in San Diego , CA
Denise Dingle
Director of Retail
San Diego | United States
Skills
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Interests
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Work experience
Ale Tales
General Manager/Operations | 06/2017 - Current
- Responsible for all aspects of starting a business from the ground up with minimal start up capital
- Autonomously run day to day operations
- Procured B2B relationships with vendors, maintain relationships to secure buys and best pricing
- Responsible for buying product, equipment, & supplies while establishing start up budget along with future and monthly budgeting plans
- Store profitability; own Profit and Loss for San Diego
- Consistent business analysis; SWOT analysis, KPI's and sell thru reports for opportunity on how to maximize profit
- Maintain budgets and variable expenses including payroll, travel, repairs, product and supply orders
- Conduct self-inventory on a monthly basis
- Responsible for social media, organic growth and advertising
- Created CRM to drive customer loyalty and gather needed data for customer acquisition & retention reporting
- Sourced a second location, handled initial broker meetings, sourced architect and general contractor for project
Bebe
District Training Manager | 12/2010 - 06/2017
- Facilitate training of new managers, internal and external, for 12 stores in the San Diego/Orange County market
- Store profitability; own P & L, drive higher margin product and control budgets to maintain a constant profit
- Consistent business analysis; analyze KPI's, comp numbers and sell thru reports for opportunity on how to maximize profit, conduct coaching sessions on product knowledge and sales techniques
- Maintain budgets and variable expenses including payroll, travel, repairs, and supply orders
- Maintain low shrink each inventory period and develop strategies to further lower shrink, lowest shrink .34%
- Store selected as test store in district to conduct self-inventory; zero errors, program was efficient and rolled out to entire district the following inventory
- Clientele program: build and strengthen client relations by utilizing company clientele program, appointment business, rewards program, in store client events and grassroots efforts to drive store loyalty
- Own the client experience and drive client loyalty through World Class Service, in the moment coaching, roll plays
- HR functions: Recruit, hire, train, coach, and terminations
- Administer monthly employee development agendas, mid-year and annual reviews
- Maintain a low employee turnover and proven succession of management
- Won countless management contests including a company wide sales performance contest, in which I was sent to New York for Fashion Week and attended the Bebe Style 360 event.

Volcom
Store Manager / Operations | 05/2008 - 12/2010
- Store development: achieved sales goals set by corporate and created strategy to exceed comp numbers
- Sales analysis of bottom line, profits and loss, cost, budgets, expense reports
- Analyzed sell thru reports to maximize profit, ordered off-price product to pad margins
- Maintained budgets and variable expenses including payroll, supply orders, store repairs, events, travel
- Loss prevention; maintained low shrink and developed strategies to further lower shrink
- Conducted open to buy and product purchases; adjusting as needed per stores needs and sell thru trends, promo product and off price buy ins for holidays and promotions
- Attended trade shows, saw product lines to assist with forecasting product trends
- Set merchandise directives for both my own store and assisted in merchandise set up for other locations to drive profitability.
- Trained and developed a peer manager who in turn took over merchandising for retail division
- HR functions: Recruit, hire, train, coach, and terminate
- Administer in-store quarterly meetings, attended yearly corporate sales meetings and "retail-roundtable"
- Implemented new procedures, policies and worked with corporate team to streamline operations
- Traveled to other locations to open a new store; hire and train staff, set merchandising, general operations
- Traveled to other locations to oversee inventory procedures
Gromitz
Area Manager | 08/1999 - 06/2007
- Successfully managed operations of 3 locations within San Diego and Imperial counties, roughly 7M/annually
- Successfully managed a team of 9 managers and 50+ employees
- Analyzed sales numbers and sell thru reports to maximize profit
- HR functions: Recruit, hire, train, coach, and terminate
- Coach management staff on all HR functions for their own stores
- Customer development: building of new clientele through excellence in customer service
- Created and implemented a client book program
- Empowered staff in all locations to fully utilize their client books to drive store loyalty
- Maintained supply budgets and variable expenses
- Loss prevention; maintaining a low shrink number
- Conducted inventory in all locations with both RGIS and Self inventory programs
- Managed incoming shipments to stores and product allocation
- Set merchandise directives for all locations
- Conducted monthly store audits and annual Inventory
- Created a personnel training and POS cash register manual
- Attended trade shows, saw product lines to assist with forecasting product trends
- Oversaw 'open to buy' and product purchases; adjusting per location as needed
- Administered in-store quarterly meetings
- Administered the execution of a new store opening & initial set-up