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Managing Partner

Top Management

Strategic senior business leader with sales and marketing expertise, financial acumen and operations experience in diverse consumer products industries and retail channels. Drives profitable and sustainable financial and organizational growth, translates data and analytics into actionable strategy, and establishes best practices and standard operating procedures. Builds, scales and transforms high-performing cross-functional teams, and inspires an inclusive and collaborative culture. Achieves results with lean, entrepreneurial companies as well as blue chip CPG companies and world class brands, including Disney, Walmart, Dickies and Mondelez International. Influential communicator, both written and verbal.

SunTree Snack Foods is a private equity-backed middle market company that produces branded and private label better-for-you salty snacks, including nuts, seeds and mixes, sold in the mass, grocery, warehouse club, convenience and dollar channels.

Led Sales, Marketing, Licensing, Product Development and Supply Chain, and developed and executed a commercial strategy to drive sales, EBITDA, organizational growth and value creation.
- Increased net sales 19% and gross profit 35%.
- Improved operating income 30% and EBITDA 20%.
- Increased On Time In Full from 69% to 99.5% and scaled the Supply Chain and Operations teams.
- Commercialized 19 new products with projected year one sales of $7 million.
- Developed brand and marketing strategy and directed social media and digital marketing campaigns.
- Negotiated trademark licenses with Mondelez International and developed new licensed products.
- Inspired a culture of open communication, collaboration, critical thinking, accountability and leadership.
- Promoted to President and led the company through a CEO search and recapitalization.

Chief Commercial Officer

Williamson-Dickie Manufacturing Company, often referred to as Dickies, manufactures and sells innovative performance workwear, work-inspired apparel and other licensed accessories.

Led a team of 86 that generated annual sales of $125 million and included national Field Sales, Inside Sales, B2B Sales and independent sales representatives managing 3,600 customers in Sporting Goods & Outdoor, Action Sports, Farm, Ranch & Home, Paint & Hardware and other apparel channels.
- Grew sales in key channels 16% and increased overall customer profitability 11%.
- Managed $8 million SG&A budget and investment and ROI of $4 million trade and retail marketing budget.
- Collaborated with Merchandising team to develop private label apparel totaling $2 million in annual sales.
- Redesigned $850,000 commission plan to incentivize achievement of sales goals and business objectives.
- Transformed the sales organization through sales and operations planning (S&OP), CRM, BI and M&A integration.

Divisional Vice President, Sales

FlixChip is an entrepreneurial founder-led start-up consumer technology company that created a mobile digital media platform.

Developed the commercial strategy and marketing campaign and assisted the founding CEO with raising capital.
- Presented new consumer technology products to Walmart, Best Buy, Target and Amazon, among others.
- Cultivated strategic partnerships with Vizio, Microsoft, Samsung, SanDisk and SeaWorld.
- Negotiated licensing agreements with Paramount, Sony and Warner Bros.

Senior Vice President, Sales, Marketing & Sales Operations

Applied sales and marketing expertise, consumer products experience and analytical skills to assist client companies identify and implement strategies to profitably increase sales and market share.
- Conducted market and competitor analysis to determine optimal go-to-market strategy.
- Proposed new product opportunities in the consumer electronics and mobile device categories to Walmart, OfficeMax and RadioShack, among others.
- Informed sales, margin and retail marketing projections related to potential multimillion-dollar acquisition.

Consultant

A division of Universal Music Group Distribution, Vivendi Entertainment was a media and entertainment company. In 2009, Vivendi Entertainment acquired sales and marketing assets from Genius Products, a leading content management company.

Led the national field sales team and the M&A integration of sales assets.
- Grew annual sales 68% to $500 million.
- Managed investment and ROI of $45 million retail marketing budget.
- Instrumental in securing and managing licensing agreements with Discovery Channel, ESPN, National Geographic, NFL, Sesame Street and WWE.
- Negotiated licensing agreements with Amazon, Apple, Microsoft and Netflix.

Vice President, Sales 2006 – 2007
- Built, structured and scaled the national field sales team, and developed business rules and policies.

Senior Vice President, Sales

Buena Vista Home Entertainment was the home media and entertainment distribution division of The Walt Disney Studios.

Director & Walmart Team Leader 2001 – 2006
- Grew annual sales 75% to $1.4 billion.
- Managed investment and ROI of $80 million retail marketing budget.
- Led the Walmart cross-functional team.
- Managed Sam’s Club business through 2003.

National Account Manager 2000 – 2001
- Generated annual sales of $140 million.
- Led the Kmart cross-functional team; appointed category captain.

District Sales Manager 1997 – 2000
- Generated incremental sales of $2.5 million by establishing direct selling relationships with key Kroger divisions.

Director & Walmart Team Leader

Creativity for Kids, a Faber-Castell brand, is known for innovative, craft activity kits that encourage natural creativity and self-expression in kids.

District Sales Manager / Sales & Product Information Manager

Revlon, Inc. is a leading global beauty company that manufactures and markets color cosmetics, hair color and care, skincare, beauty care and fragrances through a diverse portfolio of 15+ brands sold in more than 150 countries.

Territory Manager / Sales Intern - Beauty Care & Cosmetics (HBC)

Find out detailed information about Dennis Hupp, Managing Partner in Dallas-Fort Worth, TX

Dennis Hupp: Managing Partner in Dallas-Fort Worth, TX

Dennis Hupp