Bachelor of Science in Management and Entrepreneurship

Ecommerce and Digital Marketing Manager

Digital & Media

*	Operate and manage entire e-commerce business and digital campaign strategies
*	Create and manage Hat Club's paid social media marketing campaigns with excellent ROAs, now manage relationship with digital marketing agency
*	Create and lead the strategies of all email marketing automations and campaigns.
*	Adapt with exponential growth of company including software updates, website update, product launches, marketing tools and staff
*	Maintain product release calendar with key sales drivers and product details
*	Introduce new and innovative ways of growing revenue with minimal risk involved that set the company up for success
*	Lead the technical integration of drop shipping with large supplier inventory
*	Lead the rebrand of Hat Club website, social and digital assets multiple times
*	Increased online revenue without sacrificing margin, with collaborative/innovative campaigns and release driven promotion
*	Develop marketing strategies for product promotion including exclusive product releases, standard product and events
*	Increased email campaign and flow revenues, increased email subscribers and maintained high opened rates
*	Track and oversee all social media content and engagement numbers and increased Instagram following
*	Drastically increased average customer lifetime value
*	Increased average 30 Day sell thru of online "release" product
*	Manage and introduce SMS campaigns, software and mobile app

*	Operate and manage all aspects of the retail and wholesale business
*	Act as buyer for the business, which held responsibility for negotiations for exclusive designs, pricing, collaborative marketing and product planning
*	Create and execute marketing plans including marketing calendars, promotion calendars, sales goals, email blast creation, social media management and media planning
*	Design and maintain all aspects of the website which includes graphic design, order fulfillment, logo design, inventory management and ebay integration
*	Create and plan ad buying campaigns with Facebook and Google ads to build email list, sales and other goals.


YAM World Wide/ Spooky Fast Customs	North Scottsdale, Arizona

Owner and Operator

Find out detailed information about Derek Marsh, Ecommerce and Digital Marketing Manager in Tempe, Arizona

Derek Marsh: Ecommerce and Digital Marketing Manager in Tempe, Arizona

Derek Marsh

W.P Carey School of Business at Arizona State University

W P Carey School of Business at Arizona State