Derek Marsh: Ecommerce and Digital Marketing Manager in Tempe, Arizona

* Operate and manage entire e-commerce business and digital campaign strategies * Create and manage Hat Club's paid social media marketing campaigns with excellent ROAs, now manage relationship with digital marketing agency * Create and lead the strategies of all email marketing automations and campaigns. * Adapt with exponential growth of company including software updates, website update, product launches, marketing tools and staff * Maintain product release calendar with key sales drivers and product details * Introduce new and innovative ways of growing revenue with minimal risk involved that set the company up for success * Lead the technical integration of drop shipping with large supplier inventory * Lead the rebrand of Hat Club website, social and digital assets multiple times * Increased online revenue without sacrificing margin, with collaborative/innovative campaigns and release driven promotion * Develop marketing strategies for product promotion including exclusive product releases, standard product and events * Increased email campaign and flow revenues, increased email subscribers and maintained high opened rates * Track and oversee all social media content and engagement numbers and increased Instagram following * Drastically increased average customer lifetime value * Increased average 30 Day sell thru of online "release" product * Manage and introduce SMS campaigns, software and mobile app