Derek White: Business Development Strategist in San Diego, CA

•Generate insightful business reports through the execution of various forecasting and analytical techniques; aggregate and deconstruct data to drive business decisions, track KPI’s and aid revenue growth strategies. •Develop and implement digital marketing strategy, analysis and content creation; assist in the production of all marketing/graphic design and support brand management. •Work directly with CEO and Director of Sales to devise actionable and trackable initiatives to meet desired goals; provide inside sales support and engage with both new and ongoing business opportunities. •Conduct inventory analysis and develop/execute strategies for streamlining operations and logistics.

•Developed sales opportunities through research and identification of potential customers; built rapport around a wide portfolio of cycling and fitness products. •Tracked and entered leads and prospect data in Netsuite Business Management Software ERP; established powerful and memorable relations with current and future customers. •Engaged in email and phone-based interactions with customers concerning general product questions, service issues and warranty information; coordinated test ride opportunities and assisted with facilitation of finance contracts; carried out complete orders, returns, charitable donations and general maintenance scheduling.

•Managed all personal training, 15 group classes and massage operations at two fully staffed fitness facilities in the financial district; monitored and set monthly revenue and expenditure goals to meet established budgets. •Achieved a 30% sales increase in personal training over the course of one year; planned and executed an extensive events calendar, including monthly specials, fitness workshops and other social based activities and gatherings. •Collaborated with marketing team to produce a successful line of fitness ads, flyers, rate cards and newsletters. •Orchestrated extensive, holistic and individualized workout programs and nutritional guidance for all personal training clients.