Deshpreet Singh: Manager in New Delhi, DL

J M Baxi Group -

Brief About ÆGIR Brewers & Distillers ÆGIR Brewers & Distillers Private Limited is a Private Start Up incorporated on 21 December 2016. Born in New Delhi, India our company Ægir Brewers & Distillers is focused on delivering the finest, small batch craft beers. Our inspiration comes from Ægir, the mythical Norse legend, brewer to the Gods and the man behind some of the most unforgettable parties is the Mad King. ÆGIR has launched one of the finest Craft Beers which talks about flavour and recipe in abundance and has made a strong mark in the Elite Profile of Delhi in past 5 months. The Current Launch has been quite focused with Selective Distribution, as Mad King is not a Mass Brand. The Accountabilities ••Have plugged 'Customer Linked Segmented Approach', Channel wise. • Selective Retailing has been implemented across Delhi, based on Agreed Plan • Neighboring States Registration is in process. • Focused Activation with Key Accounts is routed through my Approval (Regional) • Banquet Sales Model has been implemented with Top Private Groups.

November '11 (Asst. Manager) onwards

Hyderabad, Noida, Bangalore, and Chennai. We are exclusively dealing with Brands from across the world like:- • • Schneider Weisse - Bavarian Wheat Beer • • Tsingtao Lager - Pilsner Style Lager Beer • • El Circo - Spanish Wine BLIQ has also introduced their own Specially Crafted Flagship Beers called 'Thirsty Beers' which is being established in major Metros' like Delhi, Mumbai & Bangalore since early 2017, followed by Goa, Hyderabad, Chennai & more. So far there are two Variants - Happy by Thirsty (100% Barley Lager) and Thirsty Simona (Crafted Wheat Hefe Weizen Beer). The Accountabilities ••Managing Sales, Marketing and Business Development with enhanced focus and structured planning strategies. ••Driving company agenda of Increasing Width of Distribution at focussed premium markets with Consumer Activations. ••Penetration in Banquet Sales through Licensed Vends. ••Ensuring an aggressive Credit check on the secondary business. Controlling DSO with Distributors across Delhi

(North India)

About Bacardi India P Limited The joint venture Bacardi Martini India Ltd. (BMIL) was established in 1998 between the multinational wines and spirits major, the Bacardi-Martini group and a relatively small Indian distiller, Gemini Distillers. Both were family- owned and controlled firms. Bacardi had its roots in Cuba, before moving its base to the Bahamas and has a very large presence in North America. Even Indian whisky is largely a mix of alcohol distilled from molasses with appropriate flavours and colours. More expensive brands are blended with varying proportions of grain-based alcohol, but even these do not meet the international standard for "whisky", which defines the product as exclusively grain-based. In this context, BMIL, the only significant rum producer to have entered the Indian market, is the only one of these ventures whose main product is consistent with the conventional domestic feedstock. BMIL, a 74:26 joint venture between Bacardi-Martini (through Bacardi International of the USA) and Gemini Distilleries of Mysore, Karnataka, Bacardi Internationally acquired 74 per cent stake in the going concern, with an overall valuation of Rs. 320 million in 1995. The Accountabilities • Managing Sales and Business Development through planned consumer trade promotions. • Driving company agenda of Aggressive Growth through Attractive Schemes and Trade Activations. • Penetration in Unique licensed accounts with Bacardi Portfolio. • Timely visit to region and following the month plan. • Providing enhanced services to the customers with our Broad Product range and agenda's. • Ensuring an aggressive Credit check on the secondary business. Extending zero credit to Unique Standalones.

United Spirits Ltd Key Accounts Executive Greater Noida & April '06 - July '07 (The UB Group) Ghaziabad AWARD & MILESTONES Best ISM North India (With SABMiller) This award was granted by Mr. Hari Krishna, Director HR with the consent of the Top Management by comparing performances of 6 more candidates in north region. I had contributed a relative YTD share growth of 10% in FY09, ending up with 48% market share in Q4.

About SABMiller plc SABMiller has been one of the world's leading brewers, with more than 200 beer brands and some 70,000 employees in over 75 countries. With a wide portfolio of beer brands including premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. As on date, SABMiller is a wholly owned business of 'Anheuser Busch Budweiser'. About SABMiller India SABMiller India entered in year 2000 and since SABMiller has invested over USD 500 Million. SABMiller India is well placed to service the markets quickly and efficiently with a dedicated workforce of over 3800 people. In a span of just 10 years SABMiller India has been able to corner one-third share of the Indian beer market. It has performed remarkably well in strong beer segment with Hayward's 5000 and Knock Out. Together they constitute 31% market share of the strong beer market in India. Royal Challenge and Fosters are also very popular in the mainstream mild segment and together constitute a market share of 28%. The Accountabilities • Managing Sales and ROS through planned consumer activations. • Have managed the LAUNCH of Peroni Nastro Azzuro, Foster's TAP across Delhi Key Accounts, with CLOC outlets. • Rolling out various promotions with agreed parameters on monthly basis by having a well guided approach for picking and choosing the brand fit activations. • Driving company agenda of responsible drinking and position selling. • Plan Inventory of customers on weekly basis for all major Tie-up accounts. • Penetration in new licensed accounts. • Timely visit to region and following the month plan. • Controlling Credit period within 60 days.

About United Spirits Ltd United Spirits Limited (USL) has been the largest spirits company in the world by volume, selling 114 million cases. USL enjoys a strong 59% market share for its first line brands in India. The Company is known to be an innovator in the industry and has several firsts to its credit like the first pre-mixed gin, the first Tetrapack in the spirits industry in India, and the first diet versions of whisky and vodka in India. USL has a global footprint with exports to over 37 countries. It has a sizeable presence in India with distilleries and sales offices all across the country, and a committed team of over 7500 people dedicated to the fulfilment of the company's mission. USL has established a robust distribution network covering the whole country. As on Date USL & Diageo have a major Joint Venture globally. The Accountabilities • Achieve Regional targets and matching industrial trends (started with Retail Delhi). • Increase business revenue quarterly. • Increase market awareness for mainstream brands & prestige white spirits, particularly in HORECA. • Monitor and report on market /competitors' activity & provide relevant report to management. The Achievements • Achieved high growth in relative parts in UP state (Noida), particularly in prestige white spirits and mainstream whisky's in FY 06-07.