Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

President of Shamrock Farms

Executive

As an undergrad, I majored in psychology – following my interest in the intersection of biology, philosophy, and cognition all wrapped in the scientific method. While I ultimately did not pursue a career in psychology, I am deeply grateful for the time invested as I’m convinced the better you understand the innerworkings of your own mind, the better you understand most everything else. The statistics and research methods courses laid a key foundation for future work as well.

	After college, I returned to work for a food distribution company (Shamrock Foods) I had interned with during high school and college summers, in the process improvement department. Above all, process improvement is an extremely useful lens to view business – continuously seeking ways to be more efficient and to establish reliability within those new processes, all with the goal of freeing up time and resources to pursue more meaningful projects. This also brings the benefit of working with people across multiple departments all the way from the warehouse to the executive suite. My time with Shamrock ingrained a mentality of constant improvement in both myself and the environment I am in.

	I left Shamrock to work full time on my own business venture, TrickTape, which sells and distributes adhesive suede patches for skateboard shoe repair. Running a business came from the desire to combine my passion for riding with work and has, by far, been my greatest learning experience that requires wearing many different hats. Starting from scratch, it’s been a long road from product development to profitability – something possible only through discipline and the willingness to regularly walk into the unknown. The self-accountability developed is a lifelong skill I know will continue to serve me well.

	During this time, I began my formal career in finance, returning to the University of San Diego to attend their 10-month Masters of Science in Finance program. I have always been drawn to the objective nature of finance, as it is the most effective way to understand a company and its core business. With no formal background in finance, I entered the program focused and with the intention to truly learn and understand the material, and am proud to have earned a 3.83 GPA the second semester, my highest ever.

	One of my core beliefs is that business has the potential to be the best means for positive social change – for its customers, associates, and society at large. I strive to work for such a company, and want to be a part of that change by doing the best work I can, continually learning and building my skillset day after day.

• Founded TrickTape, which sells and distributes adhesive suede patches for skateboard shoe repair
• Developed product over the course of two years - researching textiles & adhesives, making contacts with manufactures, designing prototypes, testing, redesigning, etc.
• Went to market 2/1/2016 - oversee all aspects of the business with a majority of work involving daily accounting, fulfillment, and social media content creation
• Developed P/L excel sheet to track daily/monthly cash flows from operations. Accounting through Xero software to create monthly income statements and manage category spending
• Received direct website sales from 49 states and 32 countries outside the US - building relationships with distributors that sell in Japan, Mexico, Australia, Benelux, and the greater European market
• Sold over 10,000 units

Co-Founder

• Sought opportunities for business improvement by spending time with the San Diego regional sales team through ride-a-longs, team meetings, and Southern California branch events
• Developed project (using Lean Six Sigma & DMAIC) targeted at reducing product returns to our Arizona meat plant - of the 12+ reasons for product returns (ex: incorrect quantity, price, delivery day, insufficient funds, etc.) the most influential independent variables were "sales" and "customer" error
• Identified top causes for returns by aggregating daily numbers (by error) into excel - following the Pareto Principle, rank ordered errors over a 3-month period to narrow the project scope to sales & customer error
• Measured current performance levels to find $60,000 in credit issued per quarter and mapped current order entry process. Errors were negatively correlated to years of experience, indicating a lack of detailed product knowledge
• Developed a controlled system for logging sales and customer errors and placed an added emphasis during new hire & ongoing training
• Additionally, cultivated and maintained "C" level one-on-one mentoring continuing to this day

Process Improvement Analyst

Find out detailed information about Devon McClelland, President of Shamrock Farms in Phoenix, Arizona

Devon McClelland: President of Shamrock Farms in Phoenix, Arizona

Devon McClelland

TrickTape

Shamrock Foods Company