MASTERS IN ADVERTISING AND PUBLIC RELATIONS

Fashion

Snow

Health & Fitness

MARKETING AND MEDIA STRATEGY CONSULTANT

Specialist & Consultant

Highly accomplished, decisive, strategic and analytical leader with an entrepreneurial spirit, experienced in crafting customer-centric, growth driven marketing strategies based on insights, behavior, trends, and good old-fashioned common sense.

Results driven with a history of driving topline growth and bottom-line savings through collaborative and data-driven leadership.

Known for connecting the dots between brand building and performance marketing, data and creativity, strategy and execution.

People-oriented who leads teams by understanding individual strengths and aspirations and empowering them to succeed.

QUALIFICATIONS	

•	Big Picture Thinking and Brand Building	•	Paid, Owned, Earned Media 	•	Data-driven Story Telling
•	Brand Architecture/Positioning/Content	•	Digital/Social/Email Marketing 	•	P&L and Budget Management
•	Go-to-Market/Omni-Channel Strategy	•	Customer Acquisition/Retention/LTV	•	Influence Cross-functional Teams

CAREER HIGHLIGHTS

Started own Marketing consultancy shop, providing strategic leadership in Brand Development and Multi-Channel Marketing.

Ran the Marketing department at Vitro agency oversaw a team of 13 to lead Integrated Brand Strategy, End-to-End Digital Strategy, and Data Analytics. Member of the executive team, reporting into the CEO and Creative Chairman. 

Increased agency revenue by double digits with new service offerings, new business acquisitions, and growing existing business. 


Independent Freelance consultant developing Go-to-Market/Media/Digital/E-commerce/Performance strategy and Brand Positioning/Message/Content.

Clients/Industry: Hospitality, Beauty Device, Fashion and Jewelry, Life Science, Non-Profit

Key Client Highlights: 

•	Driving E-commerce across all performance channels, Digital content and Messaging hierarchy for 9 Destination Resorts, increasing acquisition/retention among new/current guests – Lodging increased 20% and new guest booking jumped 19%.

•	Running Email Marketing, Lead Nurturing strategy, SEM, Social Media, Optimization, and digital content for a DTC Beauty Device company. Responsible for increasing Revenue, Conversion and CRM database. Working directly with the founders. 

•	Developed the Go-to-Market strategy for a DTC Watch company. Diversified E-commerce spends to multiple digital channels/tactics and optimized spends to best performing channels/tactics; delivered 2.75% higher ROAS. 

KEY ACCOMPLISHMENTS:

Exceeded multiple clients’ target revenue and KPIs every year of tenure.

Doubled department size, revamped agency processes, built in-house E-commerce and SEM capabilities, and led a team of Brand/Media/Digital Strategists, Buyers, Analysts, Content Creators, Social Media and Campaign Managers, External Partners.

Won industry awards for most innovative Digital and OOH campaigns for multiple clients. 

Evolved agency’s competency of Digital Media - Programmatic, E-commerce, CTV/OTT, Social, Influencer, and Analytics.

HIGH-LEVEL RESPONSIBILITIES: 

•	Led Strategy, Execution, and Analytics, Omni-channel Planning, Full-Funnel Strategy, Brand Creative/Content, Target Segmentation, Consumer Journey, KPI Metrics, Optimization for Awareness/Launch/Acquisition/Retention/DR initiatives.

•	Directed cross-channel digital strategy- Display, Audio, Video, Mobile, Programmatic, SEM, Social Media. Leveraged latest ad tech, biddable platforms, data providers, attribution software, and reporting tools for custom targeting & higher results. 

•	Analyzed consumer, marketing, campaign data to develop strategy, generate leads, optimize KPIs, and maximize ROI.

•	In-charge of multi-million advertising budgets, P&L management, and revenue forecasting.

•	Collaborated with brand and creative team to develop brand architecture, positioning, messaging, and content.

•	Partnered with cross-functional teams (product, sales, distribution) to ideate, innovate, and strategize.

•	Cultivated strong relationships across departments and with external partners; motivated, coached, and managed teams.

Key Client Highlights: 

•	Toyo Tires: Pivoted entire marketing strategy by finding new growth opportunities. Relaunched the brand with a new brand identity speaking to a larger audience. Transitioned from a single channel approach to omni-channel strategy- Digital, Social, and Broadcast, created target segmentation, focused spends on high sales markets; sales jumped 12%.

•	Red Robin: Led advertising strategy for 480+ restaurants, managed $30MM budget. Introduced a new brand platform and transformed traditional strategy to include multi-channel Digital marketing- Display, Programmatic, Audio, Video, Mobile, Social, SEM, OTT/CTV; business grew through 9 quarters. Managed loyalty program - implemented segmentation by visitation/spends, created targeted emails, established frequency of communication, custom offers- increased CLTV 2x. 

•	Alaska Communications: Directed full brand redefinition and a 360? launch strategy. Led all awareness, acquisition, and DR strategies leveraging Digital, Social, SEM, Print, Local Radio, Cable TV, and strategic partnerships that consistently delivered annual revenue increase. Drove acquisition by customer profiling & acquisition modelling; increased market share & reduced CPA. Helped win their most important business in company history with hyper-targeted digital campaign.

•	Boston Scientific: Developed customer acquisition and content strategy and established KPI metrics to increase site traffic and leads for the launch of first-ever DTP campaign. Reached in-market customers with Social & SEM. Brand grew from #3 in category to #1, drove $3.3MM in revenue at a 1,389% ROAS in first year, increased leads & revenue 48% YOY.

•	Clarisonic: Launched the brand with a new platform and an omni-channel strategy inclusive of Print, Digital, Social, and Outdoor media, PR, Influencers, In-store beauty events. Sales jumped 89% and brand awareness 62%. Revamped the website, improved user experience, established ROI metrics and tracking to launch E-commerce division. Generated a 155% ROAS on first E-commerce campaign, exceeded ROI and reduced CPA benchmarks subsequently. 

•	ASICS: Contributed to their highest revenue and profit with an authentic brand story and expanding their audience base. Responsible for integrated media & digital strategy, $18MM advertising budget, consumer insights, athlete sponsorships, retail executions, media partnerships, brand activation programs, key events planning- Olympics and NYCM. 

•	Pei Wei:  Developed geo-targeted traditional and digital strategy for 162 restaurants; same store sales jumped 6% while being outspent by competitors. Launched online ordering system with a digital and mobile strategy, surpassed ROAS by 20% and topped CPO goals thereafter. Grew Facebook community from ground up to 1MM followers.

Other Clients: Petco, John Moore, Build.com, P.F.Chang’s, Kwikset, Kyocera, Yamaha Watercrafts, Taylor Guitars, Quidel

DIRECTOR OF MARKETING AND MEDIA

Designed media and activation strategies; developed audience profiles; led client and creative agency relationship; managed planners
Brands: Unilever - Pepsodent Toothpaste and Axe Deodorant


BUSINESS MANAGER

Performed audience, market, competitor, and broadcast research; supported strategy team; executed local market media plans
Brands: Cathay Pacific and Axis Bank


MEDIA PLANNER

Brands: Agilent Technologies, MasterCard, Gillette
• Planned and implemented global print media plans; created competitive analysis and positioning reports

ASSISTANT MEDIA PLANNER

Find out detailed information about Dharti Jadav, MARKETING AND MEDIA STRATEGY CONSULTANT in SAN DIEGO, CA

Dharti Jadav: MARKETING AND MEDIA STRATEGY CONSULTANT in SAN DIEGO, CA

Dharti Jadav