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Marketing professional experienced in full lifecycle marketing campaign planning/execution in multiple industries. This includes integrating all facets of digital media (programmatic, social media, apps, influencers, etc.) as well as traditional platforms, and reporting on insightful qualitative and quantitative data. Well-versed in the social media influencer space. Experienced in creating and executing effectively in highly regulated industries as well as managing large and small budgets across multiple platforms.

• Create and analyze campaign reports to adjust for future digital marketing efforts accordingly.
• Use product marketing tactics like surveys, focus groups and consumer insights data to understand audience profiles and demographics, determine marketing messages and naming conventions, and packaging.
• Work with internal/external creative teams developing assets for marketing executions that align with brand messaging.
• Manage over 10 marketing budgets simultaneously, ranging from 5 to 7 figures.
• Work directly with national brands like Walmart, Kroger, Safeway, and Kellogg's MorningStar Farms.
• Strategically plan, execute, and report on a digital/shopper marketing strategy for a national product line launch at the nation's largest retailer, resulting in the introduction of 2 new flavors.
• Work directly with Sr. Director of PR and Events to plan marketing events, coordinate community giving, strategically collaborate
on PR releases, and purchase branded merchandise.
• Lead/Manage project managers for all marketing projects, assuring that timelines are being met, they understand their
responsibilities and working directly with them if they are struggling.
SOCIAL MEDIA MANAGER
• Manage all content creation and strategy including video and user generated content to ensure consistency of voice/tone.
• Manage relationships with multiple external agencies and vendors (Influencer agency, PR agency, photographers).
• Develop community management strategy, resulting in over the highest engagement rate among competitors.
• Work with over 100 influencers over the span of a year, from hyper-local micro-influencers, to millions of followers.
• Report weekly & monthly to senior leadership (CEO, President, VP of Marketing) on social media results & budget status.

SHOPPER MARKETING MANAGER

• Develop content strategy for all organizational social media accounts.
• Manage all upper funnel/retention social media marketing budgets & optimize media spends for efficiency on a daily basis.
• Develop enterprise-level marketing campaigns and manage execution, including goals/KPI measurements, coordinating with all channels (social, SEO, email, and website) as well as monitor results on social in real-time and post-campaign reporting.
• Serve as subject matter expert for the larger organization surrounding social media publishing strategy and process.

SOCIAL MEDIA MANAGER

• Manage/create content for all national social media accounts.
• Contribute to corporate blog (MovingInsider.com) as a writer, editor and strategist.
• Monitor social media analytics, report on a weekly basis and adjust communications strategy accordingly.

SOCIAL MEDIA SPECIALIST

Find out detailed information about Diana adams,  in Phoenix, AZ

Diana adams: in Phoenix, AZ

Diana adams

ARIZONA STATE UNIVERSITY

ARIZONA STATE UNIVERSITY