Diana Schweiger Isdahl: National Sales Manager, Consultant in St. Helena, CA

• Grew 2018 Q4 Kroger business by 75% • Planned and confirmed 2019 annual Kroger (exclusive brand) national programming including consistent features and programs January- June and September-December. • Launched new product and expedited Safeway, Albertsons, Vons & Pavilions authorizations into Spring 2019 reset CA statewide and HI. • Sold 69% of 2018 annual case volume in Q1 2019. (Shipped 16,787 cases in Q1 2019 vs. total 24,000 cases in

Part of a two-person team that grew the brand from six active markets to 19. Due to the demands of a brand launch, the west required intense focus in the chains and national accounts. I also assisted opening markets in the Midwest and East Coast. • Responsible for $1.5 million in sales in the west. Exceeded goal in first year • Launched new brand Sea Slopes: strategic emphasis on California. Engaged in negotiations with 5 major distributors while maintaining and growing business with the pre-established broker. Orchestrated an August 1 kickoff and grew depletions by 15% vs. same month previous year. • Opened new business/placements with rapid IRI growth at Disneyland, Safeway, AVP, Raley's, Whole Foods, BevMo, Grand Hyatt & Miraval resorts, Pebble Beach, Vino Volo, AJ's, Foodland and Ruth's Chris. • Opened AZ, NV, MI & HI markets. Strategic focus in markets where we could grow rapidly based on the Chain success in CA and begin building western region national on-premise business. • Assisted with DTC events when necessary • "V" Foundation event-inaugural participation in 2018 at Wine Celebration and included in the 5-featured barrel lots of all 85 participating wineries. • Managed third party resources for purposes of marketing and sales support including: SalesPros, Promoworks & Vestcom. • Managed the ultra-premium brand tier with independent on and off premise segments in all new markets. • Distributor Management including: Depletion goals, new item and programming presentations, RFP calendar and submissions, staff educations for chain wine stewards and national account on premise staff, promotional and sample budgets, portfolio events, consumer events

• Opened private label business for Fall collection for Bloomingdales, Tuckernuck and Aerosoles. • Managed sales for large independent retailers and resorts in the North East

Manage distribution and sales for all National Accounts both on and off premise in the Western Region including CA, NV, AZ, NM, OR & WA for the chains including Costco, Safeway, Albertsons, Vons, Winco, FoodMaxx, BevMo, Stater Brothers and other small chains. • On Premise responsibilities including Mortons, PF Changs, Disney, Il Fornaio, Cheesecake Factory, and other large national accounts. • Distributor management working with multiple businesses in each state to secure distribution, shipment and depletion efforts. • Private label creation

Manage all National Sales with key focus in nine states and 15 other peripheral markets. Key accomplishments; six-year national Disney core placement, SW Steak and chain programming for older vintages at Trader Joes and Costco, private label creation for Trader Joes with the Tug McGraw Foundation for Trader Joes, programs with British Airways First Class service and Disney cruise ships, export to Japan, Switzerland and Panama. • DTC management until 2001 • Manage all off-site events including key charity events with NVV, V Foundation, and other charitable wine events across the U.S. with responsible efforts to "give back" and enhance sales.

• Managed Northern Ca chain accounts including Safeway, Albertsons, Beverages & More and Cost Plus. • Managed all broad market including mini (independently owned) chain accounts.

HI • Chain & Broad Market responsibilities in these three states including Costco, Cost Plus, Albertsons & Safeway. Area Manager in the North East • Area Manager, New England Markets, CT, VT, MA, NH

CA: 6 Direct Reports • District Manager On-Premise-Spirits, Southern CA • Chain Sales Merchandiser-Spirits, Sacramento up and around Lake Tahoe-Lucky's, Albertsons, Liquor Barn, Cost Plus, Safeway. Other honorable Internships, Work Experience and Organization Memberships: • Women of the Vine, Member, Deborah Brenner invitee • L.A. Wine Competition Judge, MS Michael Jordan invitee • Extensive travel to vineyard properties in France and Australia; as well, Agave fields in Tequila, Mexico. • NVV key ambassador for off-site television PR work • Paid College Internship - VIP Guest Relations, Disneyland • College Internship - 1st District CA in Washington D.C. - Congressman Doug Bosco • Jr. National Competitive Figure Skating rankings • National Lifeguard Association Membership Electronic/Web Knowledge and Skills: VIP, Vinosmith, BOX, Expensify, Mileage IQ, Word, PowerPoint. Advanced in Excel. Workable knowledge of IRI, Nielsen