Diane McCaffrey: Vice President in New York, New York

Diane McCaffrey

Profile avatar
Vice President
New York | United States
Skills
  • Sales
  • Product
  • Market Research
  • Channel Management
  • Category Management
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Interests

No information

Industries
Fashion
Work experience
Image Fila North America

Fila North America

VP of Apparel Product Development Merchandising and Production | 06/1997 - 12/2022

-Responsible for management of total wholesale and DTC business for men's and women's active/lifestyle apparel and accessories -Perform research to identify competition, market trends, and customer needs -Establish a seasonal budget, line plan, and forecast retail prices -Create seasonal calendars and monitor target date completion -Direct design staff regarding development of fabrics, styles and colorways -Manage all fabric and trims sourcing, including advanced development of new fabrications and finishes with a focus on sustainability and traceability -Manage costing of all styles and raw materials; negotiate pricing with factories and suppliers -Work with suppliers on fabric/trim/color approvals, sourcing, production planning, delivery, testing, and quality control -Allocate styles and project buys to manufacturers based on sales and forecasts -Manage a team of 10 product managers who create technical specification packages in Gerber PLM for development -Manage a team of 4 technical design staff who manage the size specs and the fitting process -Manage relationships with licensees, including children's, big and tall, socks, hats, underwear, bags, and exercise equipment -Develop marketing programs and materials including sustainable packaging -Present and sell product lines to buyers, senior management, sales force, international subsidiaries, and licensees -Oversee quality control from initial development to delivery in the warehouse -Frequent travel to manufacturers and offices in China, Cambodia, Vietnam, Bangladesh, Indonesia, India, Egypt, South America, Central America, Europe, and the United States
Image Fila North America

Fila North America

Senior Director of Merchandising and Product Development | 04/2007 - 06/2016

Image Authentic Sports Partners

Authentic Sports Partners

Senior Director of Merchandising and Product Development | 02/2005 - 04/2007

-Responsible for overseeing all product development and merchandising functions of the following lines: Le Coq Sportif tennis and lifestyle apparel, Prince apparel, United States Tennis Association's private label tennis apparel, and Academy Sports & Outdoors private label apparel -Build business plans, create seasonal line plans, and forecast retail prices -Oversee all fabric, color, detail, design direction, product development and production functions -Develop sales and marketing strategies
Image Product Development

Product Development

Director of Merchandising | 09/2001 - 02/2005

Image Fila North America

Fila North America

Director Mens Apparel Merchandising | 09/1999 - 09/2001

Image Fila North America

Fila North America

Product Manager | 06/1997 - 09/1999

Image Starter

Starter

Product Manager | 08/1996 - 06/1997

Image Starter

Starter

Default | 12/1994 - 06/1997

Image First Pick and Olympics Lines

First Pick and Olympics Lines

Product Manager | 12/1994 - 08/1996

-Responsible for development of licensed men's activewear, youth and kids activewear, outerwear, printables, and headwear -Create development plan and perform market research -Work alongside of designers, sourcing managers, and inventory planners to follow products from conception to delivery stages -Frequent communication with factories and agents
Image Apex One

Apex One

Production Coordinator | 09/1993 - 12/1994

-Responsible for the development and production process for licensed apparel and accessories produced in the Far East, United States and Latin America -Negotiate pricing and place goods in factories -Order fabrics, trims and accessories; write purchase orders to factories -Extensive record keeping and follow up of all programs
Image Stage II Apparel

Stage II Apparel

Production Coordinator | 03/1993 - 07/1993

-Coordinate production process for six licensed collections produced overseas -Assist designers in choosing fabrics, colors, and accessories -Place purchase orders to factories -Follow up of all samples, artwork, lab dips, and accessories for approval -Quality control of all goods -Track shipments ex-factory to warehouse
Image adidas USA

adidas USA

Default | 08/1991 - 03/1993

Image adidas USA

adidas USA

Product Manager Tee Shirts and Bottoms | 04/1992 - 03/1993

Image adidas USA

adidas USA

Merchandiser | 08/1991 - 04/1992

-Work with designers to collect information on current and future market trends -Collect and interpret domestic and international sales figures and feedback reports -Create seasonal SKU plan, forecast retail prices -Work with sourcing on product from design stage to delivery -Conduct fit sessions -Create concepts for sales presentations and trade shows -Travel to domestic and Far East manufacturers
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