Diego Espinoza: Marketing Manager in Long Beach, CA

• Lead Latin American partners executing global marketing campaigns making sure there is consistency through all territories. • Use sales forecasting and strategic planning to ensure the profitability of the brand and the efficiency of the marketing campaigns. • Work with local distributors and licensees to implement marketing strategies in order to increase brand awareness and revenue. • Create compelling story telling through team riders and ambassadors to tell brand’s vision and campaigns. • Establish, maintain and and guide relationships with team riders, ambassadors, and key accounts for the region. Strategize best use of their image and create value for the brand. • Management of marketing and visual merchandising budget. • Coordinate and participate in promotional activities. Work with advertisers, production managers, and PR agencies to market products and reach existent and non-existent consumers. • Content creation assets for social media, catalogues, and in store merchandise. • Collaborate design, merchandising and sales teams each season to ensure product offering will be accurate for local needs and demands and will have the right marketing support to assist revenue goals.

• Developed digital marketing strategies for the international markets (Latin America, South Africa and Asia). • Identified and establish relationships with key media partners in order to reach new consumers and create value for the brand by bringing new revenue and brand awareness. • Created strong engagement, interaction and a two-way street communication with brand’s followers. • Responsible for executing the deployment, optimization and analysis of brand marketing content across Volcom’s global digital properties.