dinah chutz: Creative & Digital Marketing Manager in Oceanside, CA
Work experience
Pinnacle Brand Group
Creative & Digital Marketing Manager | 10/2017 - Current
In this capacity, I spearhead the management of all D2C websites and evaluate new digital eCommerce opportunities to drive revenue and improve conversion. I develop and translate marketing objectives into clear online sales strategies. Administer annual marketing budget to ensure a healthy ROI. I optimally utilize all the available resources for managing all creative projects from concept to post-production. I manage all outbound content to protect brand identity and messaging. I merchandise web assortment/flow of product based on production timelines.
Related Skills: Websites Management, E-commerce Opportunities Identification, Market Research and Trends Analysis, Resource Allocation and Utilization, Brand Awareness, Product Development
High-level highlights below:
• Design and monitor all email marketing and digital advertising campaigns and strategies to achieve brand awareness and growth.
• Orchestrate and implement effective sales strategies and customer loyalty programs to successfully increase retention and investment allowable.
Pinnacle Brand Group
E-commerce Marketing Specialist | 02/2016 - 10/2017
In this role, I contributed e-commerce marketing experience and expertise for supporting the conceptualization and implementation of new brands. I designed and managed the master content /marketing calendar as well as all marketing and sales collateral. I managed Shopify inventory, website merchandising, UX updates, SEO, and new product set-up.
Related Skills: New Brand Launch and Development, Business Development and Growth, Cross-functional Coordination, Website Development, Marketing Strategies Planning
High-level highlights below:
• Designed impactful, creative, and targeted sales plans for each brand by working in collaboration with cross-functional teams and resources.
Showroom Bliss
Social Media Manager / Sales Rep | 07/2012 - 01/2016
In this capacity, I oversaw the responsibility for managing B2B social media channels and creating innovative content. I controlled inventory and managed wholesale accounts for 15 different lines. I forecasted trends and developed account specific line sheets while designing custom collections in collaboration with key accounts.
Related Skills: Social Media Channel Development, Innovative Content Creation, Trend Forecasting, Account Specific Line Sheet Management