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Freelance Designer

Freelance & Contract

Art Institute of Los Angeles Alumni with a major in Graphic Design. I eat, breathe, dream design and specialize in the creation of print, digital, environmental, marcom, presentation, style guide development and packaging needs for a variety of companies; Namely in the media, entertainment, fashion, toy, licensing, and music worlds.

I’m a devoted traveler having ventured across 33 countries and once upon a time lived in Berlin, Germany. The take-aways and lessons garnered during these experiences are picture perfect priceless and have been a key catalyst in my always evolving process of design.

 

I work together with various companies to establish and develop new visual communications through web, print and digital platforms.


Work with the company’s executive team to develop brand strategy for all intellectual properties
Act as internal and external brand steward identifying and leading initiatives to promote brand equity
Lead the development of new brand and product-related opportunities from concept to commercialization
Actively generate new merchandise concepts and segments to enhance the brand.
Oversee designs through ideation, concept refinement, and final production samples.
Ability to balance innovation, cost, timeline, and quality.
Provide guidance and training to marketing team through detailed design direction
Partner with all SPJA departments to create marketing presentations and various design concepts such as
logos, character art, and merchandise.
Successfully present and communicate brand concepts to management, internal partners, and vendors.
Assess competitive threats, develop plans to address them and execute those plans in key markets.
Develop direct reports via coaching and performance fe

Brand Manager


Responsible for marketing and creative strategies for i.am+ electronics, will.i.iam and The Black Eyed Peas
Creation of album covers, website blasts, logo design, advertising design, stage graphics, marketing collateral, etc.
Taking lead for event planning, project management, allocation of budgets, team building, and vendor/client communication
Provide extensive market research for both the tech and music industry
Brand development, assurance, recognition and integrity
Package design, photography, photo shoot direction, stage design, lighting technician
Preparation and creation of strategic presentation decks for both music and tech lines 

Lead Designer

Traveled through South America, Southeast Asia and Europe, achieving a life long dream to venture abroad and give back to the world, one step at a time.

Accomplishments:

Evolving into a well-traveled human being
Cultivating  an intense yet healthy desire for adventure, exploration and education
Broadening my understanding of the world and its dynamics 
Developing a better skill set towards Photography


Skills Used
Teaching
Design
Photography
Sketching
Volunteering 

World Volunteer

Duties_ 
 
Hardlines product/package design specializing in Stationery, Party and Activity categories with the addition of Electronics, Sporting Goods and Home, which sat dependent on workload of creative team. 
Provide conceptual and design direction, as appropriate, to licensees, freelance designers, outside illustrators and agencies.  
Strong command of 2D design, graphic design and articulate concepts in various mediums. 
Influence stakeholders through effective and strategic use of multiple communication vehicles while maintaining a strong ability to build and present brand and category specific presentations.  
Ensuring creative direction of Creative Director and Marketing team is clear to licensees and effectively executed.  
Preparation of Creative Strategies presentation tools and both independently and, as appropriate, in collaboration with marketing counterparts for clear and effective high level presentations.  
Maintain knowledge of business opportunities, limitations, Do's and Dont's from licensees, competitive sets and marketing strategies by category.

Project Designer

Duties_ 
 
Responsible for style guide and concept development, design and final art of art projects for all properties 
Interprets trend information into salable art and design programs for product application and is able to execute design programs from start to finish. 
Supervised and directed in-house and/or freelance creatives on all assigned projects 
Maintained close relationship with Production, Trafficking and Character Artists in the development of all assigned creative projects 
whether kept in-house or freelanced out of house 
Participates in all key creative presentations to communicate creative concepts and solicit feedback 
Works closely with all WBCP Departments in servicing their creative needs and does so with enthusiasm, a spirit of collaboration and professionalism 
Maintained up to date knowledge of marketplace trends in all product categories and must share this knowledge with all others in the Creative Department 
Demonstrated a high level of knowledge and skill in the most current Adobe CS software and must proactively share that 
knowledge with all others in the Creative department 
Performed as direct contact for all WBCP licensee creative inquiries when necessary

Senior Graphic Designer

Duties_ 
 
Creation of apparel graphics for the Juniors, Missy and Mens fashion markets 
Creation of graffiti based graphics for Gwen Stefani's fashion line, 'Harajuku Lovers' 
Creation of packaging such as hang tags, stickers and labels 
Quality control checks for apparel (colors, appliques, embellishments and/or embroidery) 
Preparation (color call outs and apparel techniques) of all finalized artwork to be sent out for  
production purposes

Graphic Designer

Duties_

Creation of packaging designs for Speedo USA products 
Creation of presentation boards reflecting brand assurance, identity and concept

Duties_

Creation of graphics for Disney accessories  
Creation of package designs for characters Kim Possible and Power Rangers 
Environmental Design 
Complete understanding of brand management and business divisions

Junior Designer

Find out detailed information about Dino Martin, Freelance Designer in Los Angeles, CA

Dino Martin: Freelance Designer in Los Angeles, CA

Dino Martin

Art Institute of Los Angeles