Dominique Carson: Senior Account Executive in Costa Mesa, CA

• Independently manage and propose concepts for design, advertising, and business/strategic projects from start to finish, including photo/film shoots, print, OOH, digital banners, web site design and programming, e-blasts, and CRM campaigns • Successfully guide the creative team to keep campaigns on strategy and within brand guidelines while also focusing on best practices for increasing and tracking ROI • Create detailed project timelines to ensure all projects remain on time and within budget • Analyze digital reporting and create client presentations that include campaign insights and future recommendations • Improved Toshiba’s PPC lead accuracy by implementing a work flow strategy that reduced support queries and increased sales ROI by 31% • Supervise outside vendors and media to produce accurate print projects that meet extensive retouching and pre-press standards • Manage budgets for each account and handle all monthly billing responsibilities • Lead weekly client status meeting

Collaborated with sales teams and acted as liaison between overseas manufacturers to produce quality garments that hit target margins and delivery • Coordinated various aspects of department product development efforts, including creating CADs and putting together merchandising matrices using Illustrator and Photoshop • Organized and facilitated the release and promotion of upcoming product lines during sales meet -ings and annual tradeshows