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Ski mountaineering

A leader & passionate storyteller with a track record of producing high-level print & digital content that engages readers, elevates brand image & solves custom content needs for advertising clients. 

- Strengthened FREESKIER’s editorial voice in print and digital by shifting focus to refined content, elegant photography and long-form feature storytelling, while still keeping FREESKIER’s irreverent attributes intact
- Elevated the quality of writing, editing and photography of an editorial team of four, through a strategy of opportunity, collaborative feedback and a willingness to accept constructive criticism of my own work
- Established FREESKIER as an editorial leader in the ski industry by working collaboratively with a team of 100+ freelance contributors to assign, execute, edit & publish stories
- Bolstered client marketing initiatives by outlining, executing & distributing successful custom content solutions that combined true editorial with the advertising goals of a wide range of brands in the outdoor industry
- Skyrocketed FREESKIER’s total followers by 290K combined on Facebook (315K followers), Instagram (363K followers) & Twitter (65K followers) by creating & publishing a combination of in-channel videos, photos and full-length stories to promote engagement and click-through rate to the website
- Evolved FREESKIER’s editorial voice through conceptualizing & writing feature articles, including profiles, destination pieces, breaking news & gear spotlights with a focus on the quality of prose, no matter the subject
- Successfully executed high-level events (equipment tests, demos, art exhibits, après ski gatherings) that increased exposure for FREESKIER, its clients & the brands that hosted the events through well-planned marketing, set-up & content strategies

Editor-in-Chief

- Wrote multiple feature-length articles for the magazine and website covering complex topics like CTE in skiing, climate change, public land use, avalanche mitigation and legal controversies
- Spearheaded copywriting and copy editing efforts for the magazine
- Assisted in social media management, strategy and growth
- Worked with FREESKIER's stable of talented contributors to help plan and create content for the magazine and website
- Wrote and contributed to FREESKIER's native content initiatives, helping to achieve advertising goals of clients with an editorial voice

Senior Editor

- Wrote and contributed to multiple front of the book stories for the magazine
- Built a foundation of product knowledge while contributing heavily to the magazine's gear copywriting efforts
- Curated video and news content for FREESKIER's digital properties
- Assisted with copy editing for the magazine and website
- Co-managed FREESKIER's social media channels

Associate Editor

- Wrote feature articles, posts, resort overviews, lists and reviews for OnTheSnow.com, the most visited website in snow sports with an estimated 23 million unique global visitors in 2012.
- Edited, fact-checked, copy edited, researched, uploaded and provided editorial strategy for a variety of ski/snowboard content.
- Controlled the OnTheSnow social media channels on a daily basis and raised Twitter followers by over 32% and Facebook fans by over 11%.
- Drove search engine optimization by creating unique title tags, meta descriptions and optimizing content for thousands of pages found at OnTheSnow.com.
- Built rapport with both outdoor gear manufacturers as well as ski resort personnel in order to work together to produce engaging ski & snowboard content.
- Built upon an already extensive knowledge of the ski industry, including information regarding resorts, athletes and gear.

Assistant Editor

- Produced 5+ article posts per week appealing to readers of the popular ski and snowboard blog.
- Conducted research into current events in the ski and snowboard industry.
- Edited and fact-checked a variety of content.

Contributor

Find out detailed information about Donald ONeill,  in Westminster, CO

Donald ONeill: in Westminster, CO

Donald ONeill

University of Vermont