Marketing Director

Marketing & Sales

Strategic results driven marketing and branding executive with 20+ years of expertise in
project management, business relationships, driving lifestyle brands, recognizing business
growth opportunities, and producing both traditional and non-traditional marketing
campaigns. Ability to identify strategic goals, articulate measurable action items and
execute quickly. "Big Picture" thinker with strong analytical resources, language skills and
a market-driving approach to business.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air.
• Responsible for brand stewardship, strategic direction, marketing execution and product launches for multiple business groups resulting in sales revenue increases and overall EBITDA growth: Domestic revenue up 26% / Int’l revenue up 70%.
• Manage consumer and retail marketing/sales promotion programs with 20+ big box national retailers resulting in expanded SKU’s on shelf and contributing $2MM increased sales for Consumer Products business group.
• Analysis, negotiation and management of 65+ global sponsorships related to race series involvement, retail positioning and competitive product benchmarking.
• Supervise and manage 6 direct report employees, off-site marketing agency and e-commerce partner to support product and brand initiatives in all stages of planning and delivery on business unit strategies and objectives.
• Marketing strategy execution for various functions in; retail sales, media & public relations, digital marketing, product innovation & packaging, and overall brand positioning which resulted in an 88% growth of website sales along with $200K of additional sales in retail branded apparel merchandise.

Seventh largest global tire manufacturing company with tire applications for passenger
cars, SUVs, commercial trucks and buses
• Led all aspects of experiential marketing to promote brand awareness and increase
market share for race tire product categories resulting in the 2016 Formula Drift World
Championship and Pikes Peak Electric Division Overall Victory.
• Analysis and management of 3 major sponsorships with an accrued budget of $5MM,
competitive product benchmarking and market development.
• Planning and supervising of 8 major consumer trade shows and 2 yearly Global Dealer
Conferences with budget management upwards of $10MM.
• Marketing strategy support for various function in; sales, media relations, public
relations, social media, annual budgeting and forecasting.
• Maintained relationships with race series, teams, partners, and professional sponsored
drivers for Hankook Tire America.

Motorsports & Events Director

NASCAR Cup Series team fielding multiple Toyota Racing entries in the Monster Energy
Cup Series.
• Spearheaded sales and business development initiatives instrumental in securing
partners which included: Burger King, Dr. Pepper, BORLA Exhaust, CULER, Bitcoin, and ZAK Products among others with yearly revenue of $2.5MM.
• Led a team of 2 in the marketing, business development, sales, partnership sponsor
services, hospitality, and retention operations for all aspects of the team.
• Responsible for marketing operations, business development, sponsor services and retention operations, brand development, digital marketing, media and industry
relations, advertising, interactive programs, communications as well as market and business development research.

Premier Sports & Entertainment Company providing expertise in sports marketing
entertainment, experiential marketing, and special events.
• Championed the strategic direction and activation of the Sprint Unlimited Experience,
Sprint's 14,400-square-foot experiential marketing display that appeared at 38 event
weekends in the NASCAR racing schedule for 6 consecutive years.
• Managed the execution of benefits and generation of retail sales on Sprint's $4M
experiential marketing activation programs tied to the Sprint Cup sponsorship.
• Surpassed previous records in 2012 with a cumulative 545K people attending the Sprint
Unlimited Experience - the fourth consecutive year that the experiential display
established an all-time record with customer data collection surpassing expectations.

Sr. Account Manager

Winningest privateer Porsche race team in sports car history also fielding an entry in the NASCAR Sprint Cup Series.
• Implemented and executed strategic marketing initiatives, articulating the brand
position for TRG Motorsports and initiated audience development through sponsorship
strategies, account management, social media outlets, website development, race
team relationship management, print collateral and advertising.
• Executed and optimized sponsorship acquisition and retention plans designed to maximize team revenue by acquiring over $1M in sponsorships with partners including:
TurboTax, US Dept. of Veteran Affairs, Adobe
• Led the development and execution of the TRG Motorsports Racing plan. Activities
included sponsorship sales, message design, grassroots activation, website
development and tracking, and public relations management.
• Managed and facilitated marketing strategies; including design, branding, pre and post-show activities, on-site management and tracking of results.

Director, BizDev & Marketing

Find out detailed information about Donato Bonacquisto, Marketing Director 

Donato Bonacquisto: Marketing Director

Donato Bonacquisto