Donna Yofan: in Simi Valley, CA

(EMI Music North America – Capitol Records acquired by Universal Music in November 2012) Led a department, of up to twelve people, which included Sales, Retail Marketing, Trade Marketing, Co-operative Advertising and Digital Sales. • Directed the integration of EMI’s global digital and physical sales support, and co-op advertising into Universal Music Group; performed extensive FCC analysis and reporting related to the acquisition. • Developed and implemented new business initiative improvements to bring all departments together to improve efficiency and productivity: o Created Direct to Consumer (MerchDirect acquisition) and Non-traditional business models and processes, i.e. Sky Mall sales. o Developed EMI’s digital sales system and processes – digital sales were 50% of total sales – and integrated transaction based digital sales into JD Edwards system. o Trained on SAP for digital sales processing. o On-boarded Distributed Labels including Welk Music Group and Caroline Distribution

(EMI Music North America – Capitol Records) Led and developed all aspects of the Sales Operations Department including retail marketing, co-op advertising, home office sales, pricing and credit issues. • Led team of seven people managing home office sales during major company restructure. • Handled pricing and worked closely with the Credit department to resolve issues. • Served as point person for all distributed label needs including acquisition of distribution rights for 3rd party labels.

(EMI Music North America – Capitol Records) Served as business owner for a variety of projects that intersected with all departments. • Identified and addressed the needs of the field staff and labels. • Managed all discount activities.

Coordinated projects and established priorities, timelines and deadlines. • Administered discount and sales programs for catalog and new releases. • Created New Release Book on a bi-weekly basis. • Maintained and distributed weekly sales information to the field staff and retail customers. • Maintained the NARM Bulletin Board. • Wrote and distributed customer communications in regards to price changes and deletes. • Label Champion – point person for communication with independent label.

• Conducted departmental administrative duties (typing, filing, faxing, answered phones). • Coordinated and scheduled meetings and interviews, including travel arrangements. • Verified, tracked and coded invoices. • Performed budget reconciliation. • Consolidated and organized monthly status reports.

• Assisted the President/Owner of the company in daily activities. • Coordinated movie screenings and meetings between producers and buyers of made for television films. • Arranged movie screeners and flyers to be sent to prospective clients. • Made travel arrangements for the president. • Supported other employees in miscellaneous projects (contracts, etc.).

• Helped research special projects. • Created a variety of spreadsheets. • Scheduled and organized miscellaneous meetings. • Organized and relayed incoming information including schedule, phone logs, attendance and vacation requests for five departments.

• Updated contract summary document and marketing restrictions document. • Created a variety of agreements, followed through the execution of the documents. • Copyrighted all album and video releases. • Completed miscellaneous research projects and other general office duties.

• Communicated and coordinated information between home office, branches, labels and customers. • Helped compile information for and created New Release Books and ASCII files for customers. • Compiled and created special deals, solicitation sheets and computer files for the branches. • Ran sales reports (SAS, Genesis, Soundscan and SINS). • Conducted project oriented research, answered telephones, wrote memos and ordered product for three National Sales Directors. • Aided and directed in product inquiries.