Donovan Dresti: VP Marketing, Betr Brands in San Diego, CA

Donovan Dresti
VP Marketing, Betr Brands
San Diego | United States
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Work experience
Betr Brands Solution
VP Marketing, Betr Brands | 02/2025 - Current
Platform1 Marketing
VP Platform1 Marketing | 02/2020 - Current
Founder / VP of Marketing and Sales - Platform1
Nitro Circus & Thrill One Sports and Entertainment
Global Marketing Director - Nitro Circus | 01/2019 - 02/2020
Red Bull North America, Inc.
Regional Marketing Dir - West | 01/2008 - 01/2019
Objective:
Ensure quality field marketing plans and execution across all marketing platforms - media & communications, athlete & opinion leader marketing, sports & event marketing, consumer collecting, advertising, brand marketing, lifestyle & culture marketing and retail marketing across all channels.
Responsibilities:
• Create & drive marketing strategy at field level to build brand image and belief in product benefits
• Marketing management: managing a team of 10 field marketers & 75 consumer collecting staff
• Strategic development, management, “ideation to execution” of over 86 Red Bull titled events
• Responsible for the overall strategic guidance of the brand through yearly business planning
• Deliver consumer insights analysis and key recommendations for strategic business planning
• Develop and execute retail programs to drive awareness and increase consumption in region
• Responsible for local advertising strategy and agency management in development of key creative