Bike

Golf

Dive

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

Sales Manager

Top Management

I have twenty years of diverse experience in B2B and B2C industries such as  lifestyle, beauty, fashion, sports, travel and leisure, food and beverage. My  experience has given me the unique opportunity to develop my skills in every  phase of sales, marketing, brand development and operations.

Responsible for sales and account management with national and independent professional beauty B2B distributors,
and retailers of all LeChat Nails' brands and private label for customers like Sally Beauty and Salon Centric.
●  Source excess inventory opportunities and negotiate deals with retail customers like Ross and Burlington.
●  Achieved +75% sales growth, with a 50% increase in customer count over pre-pandemic sales, positioning the company on track to meet 2023 goals.
●  Manages current and potential U.S./International customers using excellent planning, customer service, education,
daily communication, field visits, and sales meetings. Oversees outside sales reps.
●  Develops specific distribution strategies and organizes educational events to maximize sell-in and sell-through.
●  Oversee customer inventory management and SKU assortment, forecasting, discontinued products, and coordinated
new product introductions.
●  Partners with company marketing initiatives, identified promotional opportunities, and contributed to product
development efforts.

SALES MANAGER U S INTERNATIONAL

Consulted with beauty care companies on sales, marketing, and product development in hair color, hair care, salon
essentials, and men's grooming categories for retail, professional distribution, and salon sales. Companies included;
American International Industries, Surya Brasil, HairArt Products, Intawishin, Beauty & Pin Ups.

FREELANCE

Led all aspects of launching a new beauty and personal care division focused on nail, spa, and aesthetic
sundries/disposables products. Served as the initial point of contact for U.S.-based business operations.
●  Oversaw the recruitment and management of outside sales representatives and brokers. Conducted regional visits to provide support to sales teams and customers, contributing to increased sales and heightened brand awareness.
Facilitated product knowledge training and organized sales meetings.
●  Successfully established and expanded the customer base, engaging national and independent B2B distributors, and
targeting spa, salon, and hotel channels. Achieved a substantial 65% sales growth over the previous year within the
$15M International division.
●  Delivered daily customer support with a focus on excellent service and effective brand management, resulting in the cultivation of strong partnerships. Notable private label customers included Walmart, CVS, and Dollar Tree.
●  Formulated and executed promotions, marketing strategies, and brand initiatives, covering product assortment,
pricing, catalogue development, advertising, ad placement, and tradeshow management.
●  Continuously monitored the marketplace and competitors, analyzed results to shape relevant products, competitive
pricing structures, and promotional strategies.
●  Established and managed accounting functions, overseeing P&L, budgets, and financial reporting.

NATIONAL SALES MANAGER U S CANADA

Orchestrated a global marketing program for a hair and skin care brand, earning consecutive industry awards in

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Chatsworth, CA 9/2004 to 3/2011

●   Expanded national and chain retail account distribution for hair, skin care, and hair tools, increasing annual sales
from $6M to $35M, marking the largest divisional growth in the company.
●   Developed and executed trade marketing, promotions, and pricing strategies to boost sales at prominent national
retail key accounts, including Ulta, Sephora Intl, JCPenney, Regis, Beauty Brands, Great Clips, and military
channels.
●   Oversaw all marketing and brand efforts with a focus on product launches, SKU assortment, sampling, gift-withpurchase
initiatives, chargebacks, markdowns, inventory planning, and fostering brand engagement at each
account.
●   Directed and managed a marketing and product development team of four brand managers for award-winning
brands such as Big Sexy Hair and Healthy Sexy Hair under the Sexy Hair Concept umbrella. Contributed to the growth of domestic, national chain, and international distribution with annual sales exceeding $65M.

SENIOR BRAND MANAGER

SENIOR BUYER

DIRECTOR OF MERCHANDISING

Find out detailed information about Doreen Imperial, Sales Manager in Southport, North Carolina

Doreen Imperial: Sales Manager in Southport, North Carolina