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Director of Marketing

Marketing & Sales

A professional Marketer who has been intricately involved in the digital marketing space, with great experience installing and administering various CRM systems and planning multifaceted social marketing programs.

As reflected in my resume, you will see I have excellent qualifications relating to DIGITAL/SOCIAL MEDIA MARKETING, ADVERTISING, CAMPAIGN MANAGEMENT, SALES/MARKETING, as well as extensive experience in SEO MANAGEMENT, being certified in Google Adwords and Analytics. But moreover, I come from a CRM background in which I am a certified consultant for multiple CRM solutions. 

Over the last three years, I have been working at Poptent/Vizy, a startup crowdsourced video/media production agency. Due to my relentless work ethic and entrepreneurial/can-do attitude, I have successfully implemented global marketing plans and campaigns for both brands and agencies, as well as socially cultivated a creator database of over 150,000 filmmakers.     
 
You will also see that I have extensive experience with digital marketing, developing marketing assets for social media, print, and broadcast television, as well as developing marketing plans for new business generation.  I have worked with both brands and agencies to produce creative briefs and developed techniques for reporting KPIs for effective marketing campaigns.  

Additionally, while working with Vizy/Poptent, I have been an integral piece in developing all marketing collateral, including press releases and blog articles, while working intricately with various agencies, PR firms, and attending and speaking at various industry conferences. 
 
Using targeted and timely digital marketing campaigns, I have been a crucial part of my current employer’s growth from a small start-up with only a handful of clients and a few hundred thousands of dollars in revenue to a multimillion dollar company working with over 300 of the Fortune 500 brands and their agencies.  
  
I am actively seeking a position to join your marketing team, in which I can utilize my talents in CRM, branding, public relations, SEO, and experience with various marketing tools to further develop my acquired skills, while assisting in the achievement of your company's goals.  

If you have a need for an enthusiastic individual with my professional training and marketing experience, I would greatly appreciate the opportunity to discuss my qualifications with you in more detail.

To arrange for a personal interview, you may e-mail me at dfgetty@gmail.com or call me at (805) 455-6346.

Thank you for your time and consideration.


As the Marketing Director, I am responsible for developing and maintaining marketing strategies to meet the organizational objectives for both brands and creators. I evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed. I oversee all marketing, advertising, promotional campaigns, and activities for Vizy.

Vizy is a marketplace for a wide range of video content creators to connect with brands interested in telling their story in fresh and imaginative ways. Companies and/or agencies initiate the process by submitting a creative brief; the Vizy community then submits ideas in written or video storyboard formats for review. Vizy chooses a range of filmmakers to shoot completed videos based on the best ideas selected by the client. 

In addition to content creation and technical campaign management capabilities, Vizy offers performance testing to identify which videos best meet client needs, along with cost-effective distribution options in targeted, high-profile social media channels. Clients receive a large number of creative executions to choose from but only have to pay for the videos they use.

Stop by our website to learn more: http://www.vizy.com

Poptent is an innovative company providing a social platform for filmmakers and creators to connect with top brands in need of video content and creative concepts. Through the power of crowdsourcing, the creative community could deliver dozens of fully executed, broadcast ready video submissions for the client to choose from at a fraction of the cost of traditional video productions. 

As the Director of Marketing, I was responsible for developing and maintaining marketing strategies to meet the organizational objectives for both brands and creators. I evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. I oversaw all marketing, advertising and promotional campaigns and activities.

Strike Social is the largest YouTube Planning & TrueView Advertising Platform available. 
Strike's platform has the ability to track every major brand channel and shows just how much brands are actually spending, what content they are promoting and gives detailed analysis of the performance of those campaigns. 
Using their proprietary "Contagious Index", Strike has the ability to identify a channel's best-performing videos in real time to maximize earned media by advertising the right content, giving advertisers the ability to allocate budget to their best performing videos.
Additionally Strike allows you to discover where your viewers are sharing your content across the web with extensive social listening and audience analysis.  
As the director of marketing I was instrumental in developing their b2b marketing strategy, establishing programmatic media buys for brands and agencies, developing market proposals, and overseeing the implementation of their internal CRM system and eMail marketing solutions.

Solutions consulting for Sage accounting software including MAS90/200/500
ACCPAC 100/200/500
Specializing in SageCRM

Solutions Consultant

IT Manager

Customer Accounts Specialist

0331

Find out detailed information about Doug Getty, Director of Marketing in San Juan Capistrano, CA

Doug Getty: Director of Marketing in San Juan Capistrano, CA