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Principal Marketing Strategist

Other Services

Results-Driven Marketing Strategist with a record of achievement and demonstrated success driving multi-million dollar sales growth in highly competitive global market. Skilled at creating demand and awareness for products and services, evaluation of market feasibility and the economic impact towards company’s bottom line and driving the development of effective marketing strategies.  Adept at maximizing brand value through unique product positioning and targeted consumer messages reflecting qualitative and quantitative analysis of marketing research.

Plan, create, execute and manage custom marketing campaigns for a wide range of clients including B2B and B2C organizations.  Develop best in class marketing strategies delivering on client goals.  
•	Create and execute marketing, public relations, digital marketing, social media and communications plans for maximum impact on sales revenue, branding and awareness with ROI efficiency
•	Develop key marketing and sales collateral for implementation across organization and public consumption 
•	Conduct market research, generate leads and launch new products
•	Construct and deliver marketing and sales presentations for internal teams, business partners and prospective customers
•	Increase digital online effectiveness and presence through SEO, SEM and social media channels strategies 
•	Craft unique press releases targeting wide national releases and industry-specific audiences 


Oversaw all marketing activities related to Duvera Financial including the B2B/B2C program EasyPay Finance.  Responsibilities included developing, testing and executing effective marketing initiatives to drive key performance metrics and maximize effectiveness.  Charged to increase utilization of current clients and expand overall customer base through new enrollments and customer driven demand.
•	Crafted and launched email, digital and direct mail campaigns increasing response rate by 35% over previous initiatives  
•	Launched industry first digital mobile application resulting in a +27% increase in utilization by targeted customer segment 
•	Planed and deployed company presence at nationwide tradeshows and sales events while driving booth traffic and acquiring leads
•	Developed new sales training material and field support programs for increased effectiveness for prospecting 
•	Launched client retention and utilization program resulting in +20% product usage over previous levels


Marketing Director

Led the global marketing for the company’s portfolio of software products while partnering with retailers, distributors, OEMs and licensors for maximum impact on brand awareness, consumer demand, media presence, sales revenue and profits.
•	Executed the global launch of products increasing unit orders over 50% against original forecast  
•	Managed social media communications through all channels including Twitter, Facebook, YouTube and email database to increase fan base and product awareness
•	Developed and executed SEO and SEM strategies and programs while measuring the impact through analytic and data driven metrics
•	Implemented strategic partnerships resulting in unit sell-in +40% over plan
•	Directed company’s presence at tradeshows and events focusing on press coverage, business partnerships, product demonstrations and consumer facing communication


Director of Marketing 

Led a high performing team managing multiple products with a focus on successfully partnering with cross-functional groups, working with executive management to set and drive to aggressive sales forecasts and managing resources in building awareness and purchase intent for a multitude of brands while profitably driving demand throughout North and South America and emerging markets.  
•	Led the management of the North American P&L across multiple platforms including console, MMO, mobile, iOS, Android, DLC and Facebook  applications 
•	Introduced key metrics and processes to manage portfolio budget and maximize marketing ROI
•	Led a team to develop innovative and breakthrough North American marketing plans to drive successful build, launch, forecast, sell-through and profit goals
•	Fiscal year portfolio management across genres focusing on retail, press, online, licensing, community, social and marketing partners on key priorities across the corporation


Director, Marketing

Challenged to expand the market share, optimize pricing and gross margins and enter and develop leadership positions in new markets.  Recommend balanced investment decisions between existing business and building new businesses via close collaboration with Product Development and external partners to develop a commercially focused product portfolio and successfully launched innovative products driving market adoption and rapid revenue growth.
•	Key contributor to strategic business and marketing efforts introduced and adopted resulting in a dramatic increase of $14.1 million in revenue or 45% over first quarter of 2006
•	Maximize an annual $3 million advertising budget by working closely with advertising agencies on ad creative and media purchases and placement for national advertising campaigns
•	Increased sales revenue $12.5 million YOY through identifying new projects and opportunities and strategizing with key company executives on development of new marketing initiatives 


Planned, developed and implemented strategic design of marketing initiatives in key areas such as direct sales, promotional events, publications, publicity, marketing research and advertising campaigns; researched relevant issues, solicited input from appropriate sources, conducted strategic analyses and proposed and implemented solutions and initiatives resulting in the achievement of organizational objectives and goals.
•	Managed complete lifecycle for a variety of Sony PlayStation entertainment and sports video games from concept through product development to consumer launch
•	Successfully marketed 5 of the top 10 most profitable SCEA published titles for 2003
•	Marketed the top selling 1st party title of the 2004 holiday season
•	Successfully developed and implemented innovative, creative and strategic marketing plans and advertising campaigns within budgetary constraints delivering life-to-date sales in excess of 10 million units and more than $300 million in sales revenue

Marketing Specialist

Find out detailed information about Douglas Panter, Principal Marketing Strategist in Carlsbad, CA

Douglas Panter: Principal Marketing Strategist in Carlsbad, CA

Douglas Panter

San Diego State University

University California, Irvine