Douglas Robichaud: Co-Founder in Oceanside, CA
Work experience
Printwood
Co-Founder | 08/2021 - Current
My friend & I started a local plant delivery business that specializes in commercial plant installations & maintenance. I currently run all marketing initiatives including social media, paid advertising, email marketing, website maintenance, and copywriting.
Doug Robichaud Photo
Freelance Photographer | 06/2023 - 08/2023
In the last three years, I have established myself as a Southern California based photographer.
Below are the brands I have shot for:
• Big Sur & British Columbia for Blundstone (2019)
• Grand Teton & Yellowstone for Stetson (2019)
• Flagstaff & Sedona for Stetson (2020)
• Southwest road trip for Monster Children & Slow & Low (2021)
• PNW road trip for Slow & Low (2021)
• Southwest road trip for Fat Tire (2022)
• Highway 395 camping trip for Ranch Rider Spirits (2022)
• Backpacking excursion for Guayaki (2022)
Goodwear
Digital Marketing Manager & Copywriter | 01/2020 - 03/2022
• I managed & executed email/SMS marketing program, paid social, agency PPC relations, lifestyle photography
• Responsible for rebrand & website redesign
• Doubled yearly CVR from 0.6% to 1.2%
• Increased yearly revenue by 187% in 2020
• Increased yearly revenue by 28% in 2021
• Email/SMS marketing program averaged 25-35% of total monthly revenue

ISLE Surf & SUP
Content Marketing Manager & Copywriter | 01/2017 - 06/2019
• Managed a multi-million dollar email program using Klaviyo and increased email revenue by 56% YOY in 2017 and 23% YOY in 2018
• My email program increased total yearly revenue by 26% in 2017 and 18% in 2018
• Implemented a series of automated flows that increased email revenue and open rates by more than 40% MoM
• Lead SEO content writer for blog
• Blog posts dominated the paddle board industry on Google’s SERP where several topics ranked #1 and over 30 topics ranked on page 1
• The blog averaged over 50,000 organic sessions a month
• Lead photographer for all website imagery, product galleries, social media, emails, blog posts, and advertisements