Drew Bedford: Senior Brand Storyteller in Park City, UT
Drew Bedford
Senior Brand Storyteller
Park City | United States
Skills
No information
Interests
Marketing
Copywriting
Advertising
Digital storytelling
Work experience
KÜHL Clothing
Senior Brand Storyteller | 03/2020 - Current
Wearer of many hats: storyteller, proofreader, creative director, interpreter for the design department. Crafted strategies to create greater awareness of KU¨HL history, innovation and brand. Collaborated with founder and marketing director to formulate a roadmap for greater engagement throughout the customer journey. Advocated for building long- term relationships with customers through passionate, authentic, and inspiring content.
IN8LOGIC
Creative Director/Partner | 01/2016 - 01/2019
Digital tribal leader for omni-channel campaigns, brand development, content marketing and web design/dev. Directed creative strategy, development and production to create game-changing results on time and on budget.
CLIENTS: Verizon Wireless, McCann Ericksson/MRM, Cisco, KÜHL, Trails Utah
Flashpoint
Creative Director/Partner | 01/2003 - 01/2014
Co-founder of this integrated marketing communications company targeting the mountain/lifestyle market. After living the mountain sports lifestyle for years, we launched an integrated digital agency to bring the outdoor industry into the digital age.
Co-managed the financial, account, and creative growth of the company from two to twelve employees.
CLIENTS: Black Diamond Equipment, Expert Voice, Petzl, Rossignol, Smith Optics, Spyder, The North Face, Stein Ericksen Lodge, and Waldorf Astoria.