Content Marketing Director

Marketing & Sales

Experienced Business Development Director who concepts & executes revenue generating strategies
for brands like Levi's, BornxRaised, Hypebeast, HighSnobiety, Herschel Supply, ComplexCon, and
many others. Focused on building quality relationships that drive brand recognition on a global scale.
Passionate about storytelling and the intersection of culture, art, sports, technology, and fashion.

• Develop and implement content marketing strategy to drive organic traffic and user acquisition, activation, and retention leading to conversion of 40k new users for event discovery app
• Identify and develop strategic partnerships with brands like ComplexCon, Live Nation, & Teen Vogue to drive traffic and engagement translating to revenue & brand promotion
• Create new market launch plans including partnerships, p.r. roll-out, events, digital marketing, & content programming for successful launch of app in New York and San Francisco
• Lead business development efforts from exploration to execution and launch, leveraging long list of brand and agency contacts to generate 50% new business growth

• Founded boutique brand management, sales, & marketing agency and grew the business to include 10+ employees and generate $1M+ in annual revenue, an increase of 2500+% in three years
• Pitched, won, & oversaw clients including Levi’s, Levi’s Skateboarding, Levi’s Commuter, Rusty, Richer Poorer, BornxRaised, Dunlop Valley, TCSS, Journeymen Deodorant, Sole´ Bicycles, & more
• Secured strategic partnerships to grow revenue for agency’s brands, working closely with Nordstrom, Urban Outfitters, J. Crew, Anthropologie, Barneys, Zumiez, Ron Herman, Hypebeast, High Snobiety, Thrasher, Soho House, Ace Hotels, Standard Hotels & many more
• Managed client goals, objectives, expectations, & timelines, defining effective methods to grow revenue & market share via wholesale distribution & integrated marketing strategies consisting of mobile, social, influencer, and email campaigns

Founder / Business Development Director

• Oversaw development of go-to-market plans and distribution strategies for clients on behalf of branding and sales agency, managing day-to-day relationships with high-volume clients including Herschel Supply Co., Komono, Native Shoes, Agenda Show, and LA Men’s Market
• Analyzed US Accessories market to establish blueprint for brand positioning and partnered with retailers and influencers for a successful Komono launch that delivered $3M in sales within two years

Brand Manager

• Promoted from internship position to provide insight during period of tremendous business growth, developing marketing and creative briefs to position TOMS in the men’s market and grow men’s revenue as the company grew to achieve a $700M valuation
• Collaborated with department heads on TOMS launch into eyewear market, producing the official global eyewear launch event, leading to 100+ accounts being opened in first season
• Built out national TOMS Artist Collective to facilitate the execution of 20+ “Style Your Sole” branding events per month, generating $1.2M+ in annual event-specific revenue

Marketing / Event Manager

Find out detailed information about Drew Ligget, Content Marketing Director in LOS ANGELES, CA

Drew Ligget: Content Marketing Director in LOS ANGELES, CA

Drew Ligget

University of Arizona