Dustin Hovey: Vice President, Marketing in Nashville, CA

Create, optimize, and analyze marketing campaigns for clients for the purposes of e-commerce, lead generation, and branding. Responsibilities include: •Execute tests, collect and analyze data, identify trends to achieve maximum ROI in paid search. •Track, report, and analyze website analytics and full-funnel marketing initiatives. •Manage campaign expenses, estimating monthly costs and reconciling discrepancies. •Optimize copy and landing pages for search engine marketing. •Perform ongoing keyword discovery, campaign expansion & optimization. •Research and implement search engine optimization (SEO) recommendations •Analyze competitor advertising strategy •Work with editorial and marketing teams to drive SEO content creation and content strategy •Recommend changes to website architecture, content, linking and other factors to improve SEO

Directed brand strategy and smash customer acquisition goals for Botox®, Juvederm®, CoolSculpting®, and Natrelle®. Facilitated DTC marketing campaigns that consistently outperformed quarterly and annual sales targets; and coached industry HCPs as a leading voice at professional conferences, and webinars, as well as facilitating in-person strategy sessions. • AbbVie Excellence Award Winner (4X) • Accelerated Botox GC sales 355% • Spearheaded CTV campaign w/ Hulu; achieved 1000% ROI • Published 10+ professional marketing guides

Oversee and manage the strategy of all domestic and international PPC marketing campaigns; moreover, govern SEM brand recognition and brand protection efforts. Responsible for large-scale SEM campaign creation and optimization across multiple channels, paid social, landing page testing, and CRO testing; in addition, working with the in-house Revenue Marketing team to build on our 180,000+ consumer base. Works with the team to successfully deliver over 60 billion emails per month with unmatched deliverability, scalability, and reliability. • Q4 2019: Increased signups 135% YoY • Q3 2019: Increased signups 55% QoQ; improved CPA 30% • Q2 2019: Increased signups 250% YoY • Q1 2019: Increased signups 172% YoY • Q4 2018: Grew conquesting signups 500% • Q3 2018: Improved Marketing Campaigns conversion volume 182% • Q2 2018: Improved Display Ads conversion rates 127% • Q1 2018: Improved CTR 160% YoY • Q4 2017: Spearheaded brand strategy to support SendGrid’s IPO; improved CTR 23% YoY • Q3 2017: Increased Marketing Campaigns conversion volume 63% YoY • Q2 2017: Grew SEM Revenue over 45% YoY • Q1 2017: Increased Marketing Campaigns conversion volume 73% YoY • Q4 2016: Increased conversion volume by 90%; improved YoY conversion rate by 48% • Q3 2016: Achieved 137% YoY growth in paid search conversions • Q2 2016: Improved brand CPA by 31% YoY; improved Email Marketing CPA by 11% QoQ • Q1 2016: Exceeded CPA and conversion volume projections by 25%; recouped $90k in ad spend • 2015: Saved $240K through optimizations, improved the CPA 50%, and increased signups 40%

Tasked with managing and overseeing Local international media buys (exceeding $1 MM a month), heading up Pay Per Call initiatives, and running large scale conversion focused SEM campaigns for partners such as Allstate, Liberty Mutual, Public Storage and ADT. Responsible for working with in- house SEM team to drive millions of visits a month to our Owned & Operated properties - contributing to 3 billion ad impressions a month across our network; furthermore, exceeding aggressive key performance indicators and goals.

Google Adwords and Bing Ads certified professional specialized in the creation and execution of major internet marketing campaigns. Tasked with managing ad spends of over a million dollars a month for some of the most successful companies across the country. I had great success growing some of the world's top brands such as Ferrari, Warner Bros, and Konica Minolta. Dedicated to online businesses with a strong focus on e-commerce and lead generation; furthermore, setting and achieving aggressive KPIs, managing online media, and developing strong brands.

Authorized reseller for Google, Yahoo, and MSN/Bing specialized in identifying qualified businesses to partner with. Responsible for digital strategy, constructing and implementing internet marketing campaigns, and assisting clients in classifying critical niche markets where they can gain an edge on their competition. • Q1 2011: Lead team in new client sales while bringing in 13 additional accounts • March 2011: Won monthly sales competition; also the first AE to bring in 4 new accounts • Q4 2011: Lead team to a second place in the quarterly sales competition • April 2012: Lead team in new client sales and revenue; top performer in new client acquisition

Responsible for direct marketing initiatives, coordination and participation in face to face marketing promotions at major events in the sports and entertainment industry. Accounts included Ameriquest Mortgage Company, General Motors, and Starbucks.