Dustin Roberts: Vice President, GMM Merchandising in Prior Lake, MN

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Dustin Roberts

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Vice President, GMM Merchandising
Prior Lake | United States
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Image iMedia BRANDS Inc

iMedia BRANDS Inc

Vice President, GMM Merchandising | 02/2020 - Current

• Generate 23% ($130M) of total company revenue while leading a 15 member team. • Manage all P&L components both quarterly and annually. • Create seasonal inventory plans including beginning and end-of-month receipt flow, inventory turn, RTV's, customer return to stock, customer return liquidation. • Cultivate culture of accountability and excellence across cross-functional departments. • Oversee categories; Directors, Buyer, Assistant Buyers, Supervising Producer, and Planners, in Omnichannel sales initiatives.
Image iMedia BRANDS Inc

iMedia BRANDS Inc

Director of Merchandising | 05/2019 - 02/2020

• Generated 19% ($114M) of total company revenue while leading a 7 member team. • Developed innovative solutions to drive business performance with core brand extensions, brand revitalizations, new brand introductions, innovative product development and engaging on-air special events. • Optimized execution of merchandise strategy working with cross-functional teams in; marketing, warehouse operations, warehouse and distribution logistics, quality assurance, customer service. • Leveraged vendor partnerships to capitalize on industry trends through balanced assessment planning.
Image iMedia BRANDS Inc

iMedia BRANDS Inc

Senior Buyer - Watches | 04/2016 - 05/2019

• Built unique web promotional strategies to support on-air business including email, social media, and digital ads. Increased season over season click thru rate online by 12% on department web landing pages. • Led merchandising product strategies to support the largest cross-category live broadcast event aboard Carnival Cruise ship, resulting in 95% sell thru in key product offers and over $9million in total sales in six days. • Executed monthly category "Open to Buy" ensuring inventory, receipt flow, margin and sales forecasts were met.
Image iMedia BRANDS Inc

iMedia BRANDS Inc

Buyer - Watches | 05/2011 - 03/2016

• Created and coordinated product assortments and developed new concepts for on-air programming to achieve sales, margin, and productivity targets. • Negotiated and developed promotional products and concepts with new and existing vendors and presented to executive level leadership team for approval. • Developed strategies through email, SEM & social media to drive online sales of $54 million annual.
Image iMedia BRANDS Inc

iMedia BRANDS Inc

Assistant Buyer - Watches | 07/2010 - 04/2011

• Worked with Buyer to identify product assortments, develop new product ideas, and manage vendor relationships. • Evaluated product performance and identified new product opportunities, accomplishing a 25% increase in new item count and a 10% increase in productivity. • Managed re-order process by ensuring top performing items were placed on re-order or re-developed with new colors or design modifications. • Managed inventory levels by processing markdowns or by negotiating RTV's with vendors.
Image iMedia BRANDS Inc

iMedia BRANDS Inc

Merchandise Coordinator - Watches | 10/2008 - 06/2010

• Executed up to 100 samples monthly and delivered the item set up, management of product detail and purchase order entry, tracking and maintenance. • Served as a resource to departments across ShopNBC regarding product information and detail.
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