Dustin Schiltz: Art Director – Experiential in Minneapolis, MN

Collaborates in a team environment and leads creative initiatives from concept to execution for experiential activations and holistic campaigns. Client work includes brands such as; Target, Woodford Reserve, Arctic Cat, Schwan’s, Optum, Jack Links and Essentia Water. Two key projects are Schwan’s Super Bowl 52 activation and the Target Fall National Meeting.

I collaborate with great brands to create ideas that strategically communicate their unique narrative.

Develop and execute marketing and registration driving tactics for brands such as: Leadville Race Series, Life Time Tri, Leadman Tri, Lutsen 99er, Chequamegon Fat Tire Festival and various other athletic events produced by Life Time's Athletic Events division. It's a pretty sweet gig. • Charged with leading the Creative Team in the development and execution of strategies for brands including: Leadville Race Series, Life Time Training, Life Time Tri Series and additional core brands via a wide-range of mediums from video to social campaigns to print ads as a way to engage our core audience, as well as extending the brands to potential new consumers/athletes. • Initiates collaboration and management of internal and external creative teams in the delivery of assets based upon strict brand guidelines, budgets and timelines. • Tasked with the mentoring of junior and mid-level creatives in the development and execution of innovative and engaging creative that meets marketing strategies, drives registration and community engagement. • Lead an initiative to find and implement efficiencies to streamline the management of creative assets across all brands.

Developed and executed the creative for ‘enthusiast’ brands such as: Pearl Izumi, Zeiss Sport Optics and Rapala. Art Directed several extensive photo, animation, digital and video productions.

Collaborated on - and maintained - high-level positioning, strategy, design, and art direction on several regional and national branding campaigns. Developed and executed: television, branding, print advertising and digital.

Led the team of creatives to win the 2008 CNBAM Promotional Campaign of the Year. The team was also responsible for online initiatives that resulted in a 400% increase in unique hits to the Minnesota Daily's Drink & Dine online initiative. Worked closely with Account Executives and the Marketing Department to ensure that projects were completed on-time, according to project specifications and budget.

Learned the basics: designed, produced, spray mounted, constructed, presented and dominated.