Creative Agencies

Fashion

Lifestyle

Outdoor

Health & Fitness

Nike Direct Brand Marketing
Sr. Director Global Running Retail Brand	Global Nike Running Category
Sr. Brand Director Nike Factory Stores.	North America DTC

*	Nike Direct Brand Marketing Sr. Director and strategist responsible for leading
the team developing and delivering the global retail brand strategy and seasonal
omni-channel marketing plans for all Categories.
*	Collaborative leader across multiple functions in the organization tasked with driving the future of experiential retail and connected consumer experiences for
Nike Direct.
*	Powered the Global Retail Brand strategy and vision for Nike Direct Retail
across our store Concepts.
*	Served as Sr. Director of Global Running Retail Brand leading the global vision
for Nike Running's 7+Billion-dollar business delivering innovation storytelling
and experiences for consumers across the marketplace.
*	Sr. Brand Director for North America Factory Stores responsible for Brand
Marketing, Visual Merchandising, Store Design/Construction, Space Planning,
and Consumer Experience/Athlete Education.
*	Joined Nike in 2014 to re-imagine the holistic Brand and Consumer experience
for Factory Stores in North America. Managed 23M demand creation budget
and contributed to growth of business from 2.3 billion to 2.6 billion.
*	Developed and launched new store Concepts that serve as the current vision for
the global fleet of 1100+ owned and partner NFS stores.
*	Enabled partnerships in key cities to develop concept for Community Stores of the future and launched locations in East Los Angeles, Detroit, and the Flatbush
neighborhood of Brooklyn.

Sr. Director Global Retail Brand Categories

Director of Visual Merchandising-West Elm Brand	San Francisco, CA
Manager of Visual Merchandising-Williams-Sonoma Home	Portland, OR


*	Vice-president creative leader responsible for concept and execution of seasonal
strategy, and retail store experiences across visual merchandising, store design,
marketing, and customer engagement with the West Elm brand.
*	Responsible for building a team of creative leaders in the field and home office,
expanded from 3 members to 15 on departure. Leader of creative team which
contributed to 17 consecutive quarters of record brand growth and earnings
with an increase in store count from 32 to 60 over a 4-year period.
*	Drove brand evolution and personal professional growth through positions of increased responsibility from Manager to Senior Manager to Director and VP
of Visual.
*	Concepted and executed the evolution of the Concept and fleet of West Elm
stores including West Elm Market as a stand-alone storefront and shop in shop.
Collaborated with partners in WS Inc. construction and store design to build the vision inclusive of strategy around consumer experiences, fixtures,
storytelling, and branding.
*	Led West Elm Brand global expansion with Middle East franchise partners MH
Alshaya Co, and company-owned stores in Australia and the UK. Closely
partnering with store design and construction in each country.
*	Collaborative omni-channel leader able to model and build strategic
partnerships with digital, catalog, and creative teams to deliver seamless brand
experience and customer engagement.
*	Drove brand initiatives around sustainable and fair-trade product creation and sourcing through the marketing organization. Member of the leadership team
responsible for West Elm's contribution to the Clinton Global Initiative in partnership with sourcing/manufacturing in India.

Vice President Visual Merchandising-West Elm Brand

OR
Visual Manager Burberry Flagship	Boston, MA
*	Wholesale account manager for 32 stores in the West Coast territory. Accounts
included Neiman Marcus, Saks Fifth Avenue, Nordstrom, and Holt Renfrew.
Responsible for driving brand positioning and sales volume across all product
lines within the company as well as visual merchandising training seminars for
all accounts.
*	Responsible for all in-store merchandising as well as store planning based on
seasonal deliveries. Planned and executed all window installations as well as interior visual elements and space planning.
*	Developed seasonal merchandising strategies in partnership with store
management. Conducted store meetings to introduce new collections and visual
standards training.

West Coast Wholesale Manager

San Diego, California


*	Managed visual direction for 10 Northeast area stores. Partnered with store
management and lead associates to implement monthly visual directives and floor moves. Responsible for training new associates and area store
management on company standards.
*	Visual manager of two San Diego area stores. Planned and led monthly floor
moves, window installations and training clinics based on provided corporate
visual directives.
*	Participated in flagship store projects to inspire field visual leader creativity in Southern California markets.

District Visual Manager

Merchandising Associate	Portland, OR
*	Responsible for planning and executing in-store merchandising based on visual
directives and key seasonal initiatives. Partnered with Department Business and Store Managers to drive sales through display and trained all staff on Nike
standards. Assisted in opening of Nike Toronto.
*	Sales Associate and Lead Merchandiser with Niketown Portland, responsible
for all sales functions as well as focused on supporting visual standards and training as guided by Visual Merchandising Manager.

Visual Merchandising Manager

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ed carter: in PORTLAND, OR

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