ed carter: in PORTLAND, OR

Nike Direct Brand Marketing Sr. Director Global Running Retail Brand Global Nike Running Category Sr. Brand Director Nike Factory Stores. North America DTC * Nike Direct Brand Marketing Sr. Director and strategist responsible for leading the team developing and delivering the global retail brand strategy and seasonal omni-channel marketing plans for all Categories. * Collaborative leader across multiple functions in the organization tasked with driving the future of experiential retail and connected consumer experiences for Nike Direct. * Powered the Global Retail Brand strategy and vision for Nike Direct Retail across our store Concepts. * Served as Sr. Director of Global Running Retail Brand leading the global vision for Nike Running's 7+Billion-dollar business delivering innovation storytelling and experiences for consumers across the marketplace. * Sr. Brand Director for North America Factory Stores responsible for Brand Marketing, Visual Merchandising, Store Design/Construction, Space Planning, and Consumer Experience/Athlete Education. * Joined Nike in 2014 to re-imagine the holistic Brand and Consumer experience for Factory Stores in North America. Managed 23M demand creation budget and contributed to growth of business from 2.3 billion to 2.6 billion. * Developed and launched new store Concepts that serve as the current vision for the global fleet of 1100+ owned and partner NFS stores. * Enabled partnerships in key cities to develop concept for Community Stores of the future and launched locations in East Los Angeles, Detroit, and the Flatbush neighborhood of Brooklyn.

Director of Visual Merchandising-West Elm Brand San Francisco, CA Manager of Visual Merchandising-Williams-Sonoma Home Portland, OR * Vice-president creative leader responsible for concept and execution of seasonal strategy, and retail store experiences across visual merchandising, store design, marketing, and customer engagement with the West Elm brand. * Responsible for building a team of creative leaders in the field and home office, expanded from 3 members to 15 on departure. Leader of creative team which contributed to 17 consecutive quarters of record brand growth and earnings with an increase in store count from 32 to 60 over a 4-year period. * Drove brand evolution and personal professional growth through positions of increased responsibility from Manager to Senior Manager to Director and VP of Visual. * Concepted and executed the evolution of the Concept and fleet of West Elm stores including West Elm Market as a stand-alone storefront and shop in shop. Collaborated with partners in WS Inc. construction and store design to build the vision inclusive of strategy around consumer experiences, fixtures, storytelling, and branding. * Led West Elm Brand global expansion with Middle East franchise partners MH Alshaya Co, and company-owned stores in Australia and the UK. Closely partnering with store design and construction in each country. * Collaborative omni-channel leader able to model and build strategic partnerships with digital, catalog, and creative teams to deliver seamless brand experience and customer engagement. * Drove brand initiatives around sustainable and fair-trade product creation and sourcing through the marketing organization. Member of the leadership team responsible for West Elm's contribution to the Clinton Global Initiative in partnership with sourcing/manufacturing in India.

San Diego, California * Managed visual direction for 10 Northeast area stores. Partnered with store management and lead associates to implement monthly visual directives and floor moves. Responsible for training new associates and area store management on company standards. * Visual manager of two San Diego area stores. Planned and led monthly floor moves, window installations and training clinics based on provided corporate visual directives. * Participated in flagship store projects to inspire field visual leader creativity in Southern California markets.

Merchandising Associate Portland, OR * Responsible for planning and executing in-store merchandising based on visual directives and key seasonal initiatives. Partnered with Department Business and Store Managers to drive sales through display and trained all staff on Nike standards. Assisted in opening of Nike Toronto. * Sales Associate and Lead Merchandiser with Niketown Portland, responsible for all sales functions as well as focused on supporting visual standards and training as guided by Visual Merchandising Manager.