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Fashion

Lifestyle

Outdoor

Director of Online

Top Management

Strategic E-commerce professional with experience developing effective design and usability enhancements. Proven track record driving cross-functional business initiatives that contribute to the bottom line. Goal and deadline oriented team player.

• Responsible for online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the responsive site efforts to create the best mobile experience in the tile market.
• Led the 2.0 launch of Color-it, a custom “Handpainted” tool enabling users to design their own unique tile for purchase.
• Reshaped the purchase funnel by optimizing the online tile buying experience, and reducing user friction.

• Drove online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the 2.0 launch of the “Gallery”, an inspirational section of the site with SEO best practices driving acquisition.
• Drove a cultural shift in the marketing team to be data driven.

Manager of E-Commerce

• Owned the user experience for Chrome B2C and B2B sites covering the U.S., Canada, Europe, and the UK.
• Led launch of Chrome Japan B2C and B2B sites.
• Supported launch of Chrome Customs 2.0, a custom bag tool.

User Experience Manager

• Owned merchandising and created a brand rich user experience
for Chrome across U.S., Canadian, and B2B sites.
• Supported launch of Chrome Magento v1.7 sites and systems. 
• Drove SEO efforts, growing organic traffic and revenue.

E-Commerce Merchandising Manager

• Supported merchandising for Chrome across U.S., Canada, Mobile, and B2B sites.
• Led the design and launch of Chrome Mobile Magento site.
• Launched Chrome Customs online, a custom bag tool.

E-Commerce Merchandiser

• Supported launch of Chrome Magento V 1.3 sites and systems integration.
• Lead the design and launch of Chrome Yahoo storefront.
• Drove UPC compliance of organization involving UPC mapping, inventory system procurement, and implementation.
• Drove Google Apps implementation of organization.
• Supported new store opening through IT systems planning.

E-Commerce Coordinator

• Drove site usability enhancements and QuickBooks integration of Chrome legacy site.
• Tackled key merchandising issues and coordinated with outside developer to update site per product launches.
• Managed inventory accuracy, order fulfillment, pricing, image preparation, and customer service.

Office Assistant

• Prepared department KPI reporting for VP of Operations and Operations manager.
• Trained new CS associates on billing system and departmental procedures in a classroom setting.
• Supervised and evaluated 20-30 CS associates and ensured department efficiency.

Administrative Support

Find out detailed information about Eddie Castillo, Director of Online in Portland, OR

Eddie Castillo: Director of Online in Portland, OR

Eddie Castillo