Eddie Castillo: Director of Online in Portland, OR

• Responsible for online strategy in the areas of user experience, acquisition, and e-commerce growth. • Led the responsive site efforts to create the best mobile experience in the tile market. • Led the 2.0 launch of Color-it, a custom “Handpainted” tool enabling users to design their own unique tile for purchase. • Reshaped the purchase funnel by optimizing the online tile buying experience, and reducing user friction.

• Drove online strategy in the areas of user experience, acquisition, and e-commerce growth. • Led the 2.0 launch of the “Gallery”, an inspirational section of the site with SEO best practices driving acquisition. • Drove a cultural shift in the marketing team to be data driven.

• Owned the user experience for Chrome B2C and B2B sites covering the U.S., Canada, Europe, and the UK. • Led launch of Chrome Japan B2C and B2B sites. • Supported launch of Chrome Customs 2.0, a custom bag tool.

• Owned merchandising and created a brand rich user experience for Chrome across U.S., Canadian, and B2B sites. • Supported launch of Chrome Magento v1.7 sites and systems. • Drove SEO efforts, growing organic traffic and revenue.

• Supported merchandising for Chrome across U.S., Canada, Mobile, and B2B sites. • Led the design and launch of Chrome Mobile Magento site. • Launched Chrome Customs online, a custom bag tool.

• Supported launch of Chrome Magento V 1.3 sites and systems integration. • Lead the design and launch of Chrome Yahoo storefront. • Drove UPC compliance of organization involving UPC mapping, inventory system procurement, and implementation. • Drove Google Apps implementation of organization. • Supported new store opening through IT systems planning.

• Drove site usability enhancements and QuickBooks integration of Chrome legacy site. • Tackled key merchandising issues and coordinated with outside developer to update site per product launches. • Managed inventory accuracy, order fulfillment, pricing, image preparation, and customer service.

• Prepared department KPI reporting for VP of Operations and Operations manager. • Trained new CS associates on billing system and departmental procedures in a classroom setting. • Supervised and evaluated 20-30 CS associates and ensured department efficiency.