Bachelors of Science in Business Administration

Golf

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Tech

5+ years of experience in buying, planning and business strategy at both large (Fortune 500 companies) and early stage start ups. Enthusiastic about building more efficient processes and using big data to gain customer insights and support decision making. 

- Developed company-wide reporting tools to better evaluate bundle and product performance. Provided in depth weekly, monthly and quarterly analysis to identify opportunities to improve margin, inform strategies and exceed reservation goals.

- Strategically partnered with broad cross-functional team (operations, engineering, customer service, marketing, product design) to improve customer experience and operating margin.

- Drove sales and margin improvements by building a dynamic vendor base of wholesale partners in the outdoor, technology, sports and wellness space.

- Proactively evaluated marketplace for upcoming consumer trends and growth opportunities while testing and strategically evaluating highly coveted products for adoption.  Drove +375% user and reservation growth from 2018 to 2019.

Buyer

- Managed OTB and product strategy for 650 domestic and international locations across socks, sunglasses, hats, backpacks, shoe care, watches, candy, sporting goods and tech accessories.

- Introduced markdowns to improve in-store sock assortment impacting over 100K pairs of socks.  Built plan for an OPP performance sock with high margins to drive a positive comp YOY.

Buyer - Accessories

- Managed shorts, representing 40% annual business, building product and planning strategy for basics, fashion, lounge and sport. Built and employed docs for weekly reporting, competitive analysis, long term strategy and customer demographics.

- Partnered with data science and marketing team pairing back product level performance to customer persona's. Built strategy to increase customer LTV and retention.

Merchandiser - Shorts

-  Managed 20% of total men’s annual business, overseeing knits and sweaters ($220M). Led quarterly buy reviews outlining product strategy and investment.

-  Achieved record-breaking high for gross margin dollars in long and short sleeve tee categories for Q1-Q3 2016, resulting in company-wide recognition.

-  Launched Pro Polo (stretch), Soft Washed Tee's and Flex Thermals, combining strategies in sourcing, merchandising and marketing to deliver a better fitting, higher quality product.

-  Coached new hires on how to effectively operate within the cross-functional team, and partnered with HR to incorporate cross-functional training into new hire orientation.

Merchandiser - Men's Knits and Sweaters

Find out detailed information about Eddie McCracken,  in San Diego, CA

Eddie McCracken: in San Diego, CA

Eddie McCracken

University of California San Diego

University Of Pittsburgh