Eddie McCracken: in San Diego, CA
Eddie McCracken
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San Diego | United States
Skills
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Interests
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Work experience
Joymode Inc
Buyer | 07/2018 - 01/2020
- Developed company-wide reporting tools to better evaluate bundle and product performance. Provided in depth weekly, monthly and quarterly analysis to identify opportunities to improve margin, inform strategies and exceed reservation goals.
- Strategically partnered with broad cross-functional team (operations, engineering, customer service, marketing, product design) to improve customer experience and operating margin.
- Drove sales and margin improvements by building a dynamic vendor base of wholesale partners in the outdoor, technology, sports and wellness space.
- Proactively evaluated marketplace for upcoming consumer trends and growth opportunities while testing and strategically evaluating highly coveted products for adoption. Drove +375% user and reservation growth from 2018 to 2019.
SKECHERS
Buyer - Accessories | 11/2017 - 03/2018
- Managed OTB and product strategy for 650 domestic and international locations across socks, sunglasses, hats, backpacks, shoe care, watches, candy, sporting goods and tech accessories.
- Introduced markdowns to improve in-store sock assortment impacting over 100K pairs of socks. Built plan for an OPP performance sock with high margins to drive a positive comp YOY.
Chubbies Shorts
Merchandiser - Shorts | 10/2016 - 10/2017
- Managed shorts, representing 40% annual business, building product and planning strategy for basics, fashion, lounge and sport. Built and employed docs for weekly reporting, competitive analysis, long term strategy and customer demographics.
- Partnered with data science and marketing team pairing back product level performance to customer persona's. Built strategy to increase customer LTV and retention.
Old Navy
Merchandiser - Men's Knits and Sweaters | 06/2015 - 10/2016
- Managed 20% of total men’s annual business, overseeing knits and sweaters ($220M). Led quarterly buy reviews outlining product strategy and investment.
- Achieved record-breaking high for gross margin dollars in long and short sleeve tee categories for Q1-Q3 2016, resulting in company-wide recognition.
- Launched Pro Polo (stretch), Soft Washed Tee's and Flex Thermals, combining strategies in sourcing, merchandising and marketing to deliver a better fitting, higher quality product.
- Coached new hires on how to effectively operate within the cross-functional team, and partnered with HR to incorporate cross-functional training into new hire orientation.