Eden Struss: Senior Marketing Director in Newport Beach, CA

EN THE HOUSE Creative Agency SENIOR MARKETING DIRECTOR SERVICES MANAGED Brand Development / Marketing E-Commerce Photoshoot Development Artist Representation Amazon E-Commerce Development Digital / Print Advertising Graphics Social Media Website Development CLIENTS MANAGED 686 Snow Apparel Original Grain Watches Amazon B.Swim Wahoos Fish Taco Goorin Brothers Headwear Transworld Media Peter Grimm Headwear Reebok Beach Brella Cobian Footwear La Creuset Epson Nautica BV & CO Jewelry Des Ma Dre Tequila 361º Athletic Wear Hawaii Polo Life GTC Pureguard Camper Cocktails Ernst & Young Eco Peace Miracle Suit Studio Suzan Jewelry Puremedy Bio-Ceuticals Nourage Supplements

DEPARTMENTS MANAGED: Digital / Print Advertising Social Media Photoshoot Production Graphics E-Commerce Website Retail Co-Op Tradeshows PR JOB DUTIES: Developed creative marketing strategies for over 15 swim and apparel brands. Created in-house marketing team of 6 employees and 20 + independent contractors. Facilitated employee reviews and salary wages. Budgeted digital and traditional advertising spend. Managed contract negotiations with digital marketing and PR agencies. Conceptualized original e-commerce content and imagery for all digital platforms. Managed brand collaboration and influencer / ambassador programs. Conceptualized retail and e-commerce catalogs, lookbooks, line lists, retail POP, visuals, and packaging. Developed creative concepts for photoshoots, videos, runway shows, and tradeshows. Presented marketing brand strategies at seasonal sales meetings. Collaborated with sales representatives and designers to strategically market each brand to